Topics covered within the White Paper:
- Suppliers are Demanding Strategic Imperatives at the Account and Sales Rep Level
- Distributors Need to Maximize the Strength of their Portfolio and Beat the Competition
- Collaboration Between Distributors and Suppliers
- Solutions for Effectively Managing Sales Execution
Excerpt
Beverage distributors are not just order takers and delivery services. But, as independently owned and operated businesses, distributors have always been reluctant to invest in anything that didn’t deliver immediate returns of operational ease and efficiency. New warehouses with increased capacity or improved systems for picking orders are typical investments distributors make. But as the industry becomes more competitive and advanced in many ways, other methods to drive increased profits are becoming more important to distributors. In particular, effectively managing the execution of strategic imperatives at the account and sales rep level are critical to success.
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