` Our Team - Andavi Solutions - Digital Collaboration Software for Beverage Alcohol Suppliers and Distributors

Lisa WhinnieLisa is a co-founder of Andavi Solutions.  As the Chief Executive Officer, drives the overall company strategy, direction, overseeing product vision and execution.

Over her career, Lisa has created and managed operations, customer success, development and sales teams.  She specializes in adding value for customers by aligning business efficiency requirements with technology

With 20+ years of experience in M&A integration & rationalization of global software companies within Consumer Product Goods & Life Sciences, including Food & Beverage, Wine & Spirits, Trade Promotion, Retail Execution,  Field Service, ERP and WMS solutions

Prior to Andavi, Lisa served as the COO and various senior technology roles in software product and services companies that included Anju Software, AFS Technologies and Illy Espresso.

COO John Collins

As Andavi Solutions’ COO, John is a veteran technology executive with experience across all tiers of the beverage alcohol industry. He led the technology function at Beringer/Foster’s and was also Vice President of Marketing where he led the company’s direct-to-consumer business and trade marketing function. John spent time in the wholesale tier as CIO for Standard Beverage and was also CIO for the Dean & Deluca luxury retail chain.

Prior to beverage alcohol, John worked within large tech firms like IBM Global Services and for a number of emerging software solution development companies. 

Ajay Vashitha Headshot BW

Ajay is the VP of Technology Strategy at Andavi Solutions and oversees the development of software solutions provided by the company.  He is responsible for developing strategies to optimize systems, setting product roadmaps, and liaising with key clients and business stakeholders.

With over 20 years of experience in software design, development, integration, and leadership, Ajay has worked with cross-functional, global teams on many mobile, web, data, BI, reporting & cloud solutions. His past accomplishments include developing and designing Mobile and web applications for CPG and Life Sciences. When he is not working he enjoys archery, hiking, and biking.

As Director of Services, Jenelle is responsible for professional service offerings, including BI, training, consulting, and project management at Andavi Solutions.  While leading key clients through the GreatVines implementation cycle, she helped to shape a standardized process of client engagement for Andavi Solutions.  Her 20+ years of experience in project management and software solutions have helped form Andavi’s organizational service strategy. 

Prior to joining Andavi Solutions, Jenelle earned her MBA with a specialization in IT while working for an HR Software and Services firm. Outside of work, she can be found spending time with her family, walking with her Golden Doodle, practicing Pilates, and enjoying time in nature as much as possible.

Laura Smith Headshot BWWith over 30 years of experience holding various roles from Brand & Customer Marketing, National Sales, and Client Management, Laura adds a breadth of insight to Andavi as a seasoned software, CPG, and TPM executive. She has worked for strong branded organizations such as Revlon, Coca-Cola, Advantage Solutions, AFS Technologies, Telus Consumer Goods and is a champion for customer advocacy. Based in Toronto, Laura holds the position of Vice President, Business Development for Andavi Solutions, focusing on Tradeparency.

Josh SalimanJosh is the VP of Finance at Andavi Solution. Overseeing the Finance & Administration department, he focuses on delivering value-added information to shape organizational strategy. He is a licensed CPA and started his career in public accounting at EY before moving to the software industry.

As Director of Solutions, Tracy is responsible for the technical teams that design, implement and support Andavi’s products. She is passionate about driving process efficiencies and innovation into her sphere of influence – whether with her teams or clients. Her 20 years of team management and 15 years in the software industry (in gaming, HR, and now BevAlc) and experience with all levels of the US 3-tier system give her the expertise to lean on to get her clients where they need to go. 

In her time at Andavi and prior, Tracy has implemented our product, designed our Solution Design process, revamped our Support process for multiple brands, and been engaged with our product strategy and direction. Her technical expertise allows her to translate our client’s needs into our technological solutions with a clear perspective of the client’s ROI and needed analytic outcomes. 

When not working with her teams, she can be found walking with her dogs, reading, or creating something culinary with her other passions of gardening, cooking, and baking. 

Kimberly HolmesKimberly works in Finance Administration & Human Resources for Andavi Solutions.

Kimberly is a detail and results-oriented professional with over 20 years of experience in administration, human resources, customer service and finance. She is committed to promoting the highest standards and company values for Andavi Solutions.

Sarah is the Marketing Manager for Andavi Solutions, and has over a decade of Sales & Marketing experience in the Beverage Industry. Sarah’s work has been focused on taking complicated concepts and transforming them into easy to understand bites. 

Sarah has a passion for wine, specifically Italian wine, enjoyed with good food and better friends. 

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