` Tradeparency - Trade Promotions and Pricing - Andavi Solutions - Digital Collaboration Software for Beverage Alcohol Suppliers and Distributors

Price Management

With Tradeparency, you can validate that deals invoiced are real and rebates are accurate, check the effectiveness of your programs in real-time to adjust when needed, and set rules on distributor contracts and transactions.

Benefits include:


Ensure consistent and accurate pricing throughout all sales regions and avoid surprise pricing on invoices.


Obtain pricing, spending, incentives, price per case, and net margin in a single click.


Determine frontline and deal pricing by state, distributor, market, brand, and product.

Immediately eliminate costly, error-prone management of negotiated pricing through centralized data and accurate tracking of every dollar.

Tradeparency Dashboard

Reporting and Analytics

Quickly see the data and performance of every dollar in your trade programs, so you can track margin losses and become the top choice of distributors.

With intuitive, powerful dashboards and reports, you can instantly answer questions like:

  • How much your by-the-glass programs cost
  • Your spending on incentives, samples, or free goods
  • What your spend per case by discount brackets is by state, distributor, or product
  • If your product sold below cost
  • Total spend YTD or monthly
  • What promotions are effective and profitable and which need adjusting

Any answer you need about your trade spend and promotional programs is at your fingertips.

Depletion Allowance

Save thousands in lost profits and never pay out unwarranted funds by removing inefficient, manual pricing reconciliations and processes.

With Tradeparency, you benefit from:


Verify that your price and promotions commitments agree with chargebacks and invoice adjustments.


Confirm the deals-invoiced are real. Check the effectiveness of your programs in real-time and adjust when needed.


100% coverage on distributors, markets, and promotions, including all incentives and expenditures.

Tradeparency is the only solution that delivers complete and total control of all your promotions from the true data.

Depletion Allowance Screen

Promotions Planning

Seamlessly bring your finance, sales, and IT teams together to drive price cohesion and processing across the organization.


Tradeparency lets you:

  • Track all of your promotions, such as by-the-glass spend, depletion allowances (DA’s), free goods, incentives, and samples.
  • Plan profitable promotional models at any level from the most comprehensive view of your trade program performance.
  • Automate pricing approvals from any device, enabling sales to serve your customers better.

unlock broken free iconFree finance from hours of data gathering and hunting.

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Enable sales to service distributors without waiting for long allowance authorizations that require lengthy accounting exercises.

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Save IT hours of facilitating unnecessarily complex reports, add-ins, and infrastructure to support these efforts.

ERP Integration

Tradeparency integrates with any ERP or core finance and business management application, bringing validation and compliance together in one place.

  • Remove all the manual data reconciliation, approvals, and invoice processing.
  • Eliminate the duplicate efforts of getting data from disparate spreadsheets or limited pricing tools into the financial application.
  • Immediately replace the reliance on disorganized and error-prone management of negotiated distributor pricing that ultimately cost you in lost profits.
  • Rely on an accurate, unified, total promotions solution to drive the results you need now and into the future.

Total Control and Visibility of Your Trade Spending. Demo Tradeparency today.

Let a team member contact you to schedule a demo.

Tradeparency pairs well with Pricing Gateway

Simplify Price Sharing with your retailer

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Frequently Asked Questions

Tradeparency is a full-cycle trade promotions management software that delivers total control and visibility of a winery’s product pricing. Tradeparency is the only trade spend management platform to address 100% market coverage across pricing, claims, analysis, approvals, and planning cycles.

A trade promotion management system centralizes and automates depletion allowance tracking, promotions planning, rebate programs, and billbacks processing, so three-tier wineries and importers can immediately replace their reliance on error-prone manual management and distributor pricing reconciliation that ultimately costs profits.

With Tradeparency is the only full-cycle trade promotion management solution available for the market and includes reporting, analytics, and interactive planning tools, so wineries can optimize their three-tier promotional programs and incentives to yield desired results in targeted markets.

Full-cycle refers to how Tradeparency uniquely covers pricing, claims processing, core financial system integration, complete market analysis, promotional model planning, and automated pricing approvals into a single, centralized software platform.

Where other solutions on the market focus on pricing only, Tradeparency’s integrated and comprehensive combination of trade promotions management tools allow three-tier wineries and suppliers to finally track every single dollar in their distributor pricing programs. This includes incentives, samples, by-the-glass, and depletion allowances. In addition, friction between IT, sales, and finance teams is eliminated with Tradeparency’s centralized data and no need to chase outdated spreadsheets or handshake agreements.

Tradeparency is designed for wineries, breweries, spirits, and importers to govern, document, optimize, and automate the distributor promotional pricing component of the three-tier distribution system.

Users of Tradeparency are most commonly top-level finance personnel like CFO’s and VP’s of Finance, finance managers, as well as business owners, sales managers, and IT teams. Additionally, Tradeparency is often leveraged by controllers or accounting administrators, who are looking for more accurate and efficient ways to perform their duties around spend tracking and depletion allowances. In addition, sales teams often rely on Tradeparency to boost results through their distributors and for managing national on-premise accounts.

Tradeparency provides a centralized, cloud-based pricing management solution to streamline working with supplier sales teams using fully integrated pricing and billback management tools. Using our cloud platform, sales leaders can easily manage all their pricing grids in one place. In a single interface, all distributor pricing is at their fingertips without requiring multiple spreadsheets and dozens of tabs. Adding new deals is as simple as a couple of clicks. Manually verifying against pricing grids is a thing of the past when a billback is received.

Tradeparency aligns distributor billbacks with approved pricing structures all in one place. There is no need to enter billbacks twice or use disparate spreadsheets to ensure compliance. Depletion allowances are stored in your Tradeparency cloud-based pricing grid and aligned directly with billbacks received from distributors. Depletion allowances can be approved in one view as opposed to clicking through a dozen spreadsheets to validate them and align with the billbacks. Since approved pricing grids are current, billback validation is fast, simple, and effective, so you never pay out unwarranted funds.

We understand that DAs are only a portion of the total selling expenses in distributor markets. Other expenses are equally important to understanding which market investments are most effective and which are not. For this reason, Tradeparency is built to track, manage, and plan more types of promotional deals than any other trade spend management solution. Along with DAs, Tradeparency handles all other expenses, such as samples, incentives, and more. In fact, Tradeparency is the only pricing solution to cover 100% of your promotional activity. Where planning for other promotions is usually handled manually outside of a system, Tradeparency allows you as a supplier to track these other “deals” just as they would depletion allowances in a centralized platform.

Of course! The data collected by Tradeparency can align with any chosen business intelligence solution for deep analysis on spending vs. depletions. For example, if you use Microsoft Power BI, Targit, or your own data warehouse platform, the Tradeparency team can help you configure and run accurate, powerful analysis on your trade spend, promotional programs, and pricing to turn the right dials to increase profitability and the distribution you are looking for. To learn more about our reporting features and function, contact us for a demo today.

Tradeparency offers two different ways to process billbacks; choosing AP invoices or AR Credit Memos. Tradeparency will format and provide the necessary information for automatic processing within a company’s native ERP solution. We will create a custom integration or flat-file export for entry in a supplier’s chosen ERP solution. No need for dual entry.

Tradeparency works directly with Microsoft Dynamics 365 Business Central, Dynamics NAV, NetSuite, SAP, QuickBooks, and more. Contact us to find out if and how your ERP integrates with Tradeparency.

Absolutely! To learn more about how Tradeparency helps you track your BTG programs, download our free whitepaper here: How Much Am I Spending on My Wine By-The-Glass (BTG) Program?.

Tradeparency has a huge advantage for distributors by removing the logjam of getting bill backs processed within the supplier network. When suppliers work with Tradeparency, the processing of bill backs is exceptionally organized and efficient. When bill backs are provided directly through Tradeparency from distributors, the process is streamlined with little effort required on the distributor’s part. Tradeparency will also work with distributors to offer approved pricing grids from the supplier, so there is no longer a need to manage multiple versions of excel based pricing grids.

Tradeparency is priced to scale with your depletion allowance and trade spend volume and will vary for every winery and importer. Contact us to get a personalized, transparent quote today.

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