Learn how the GreatVines solution increased Grgich Hills’ visibility and implemented better brand-building interactions with wholesalers. We cover business challenges, the solutions arrived at by using our platform, and the follow-up results.
Client Profile
Grgich Hills Estate is an iconic Napa Valley winery, consistently producing wines of the highest quality under the direction of Vintners Hall of Fame inductee and James Beard Award winner, Miljenko “Mike” Grgich. Opened in 1977, Grgich Hills employs 50 people and produces between 65k-70k cases annually with roughly 20% of total volume sold winery direct, 30% CA Wholesale, 10% Export, and the remainder via US Distributors.
Excerpt from the Grgich Hills Case Study
Challenges
- Difficulty maximizing and sustaining relationships with key contacts via the customer’s unique, immersive, on-site experience
- Duplicative efforts in managing three-tier sales nationally and direct sales in CA simultaneously in one application
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Solutions
- Automation/codification of unique on-site marketing to wholesalers for greater metrics and accountability
- Activity tracking and BI tools to manage both three-tier and direct sales activities in a single location
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Results
- Increased visibility into distributor, restaurant and retail level activities as well as sales team activity
- More informed perspectives on the drivers of results in sales and marketing strategies and tactics
- Read more in the full Case Study…
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