High West Distillery is a manufacturer of distilled spirits located in Park City, Utah, United States. It is the first legally licensed distillery in Utah since the end of the American Prohibition. High West worked with GreatVines to implement their sales strategy, manage distributors and fuel expansion into new markets. Learn how High West moved from a homegrown spreadsheet system to leveraging GreatVines for managing Key Accounts, tracking objectives and increasing Brand Visibility across 42 states.
Client Profile
High West Distillery & Saloon, Utah’s first legal distillery since 1870, has been crafting delicious whiskies and marrying them with contemporary Western comfort food. High West’s distribution activities began in 2007 and its network quickly enjoyed healthy growth.
Excerpt from the High West Distillery Case Study
Challenges
- Homegrown spreadsheet-driven solution for distribution
- Highly manual & time-consuming processes
- Limited bandwidth among the sales team to focus on growth/expansion
- Read more in the full Case Study…
Solutions
- Deployed solutions to monitor activities, track Account Objectives, perform Account scoring, and manage Distributors
- Integrated GoodData for BI/Analytics
- Read more in the full Case Study…
Results
- Visibility & control enabled each salesperson to manage more accounts with less effort
- Automation reduced man-hours dedicated to manual data entry by 70%
- Market penetration increased from six to forty-two US states
- Read more in the full Case Study…
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