Andavi Solutions Acquires Digitalrep

Andavi Solutions Acquires Digitalrep, Strengthening its Leadership Position within Beverage Alcohol Technology and Expanding into Broader CPG Categories


March 1, 2022 – Andavi Solutions LLC, a beverage alcohol software and data analytics technology company focused on delivering quality business applications, has completed its acquisition of Digitalrep, a leading provider of retail pricing and category management solutions. The acquisition of Digitalrep adds the leading pricing portal for beverage alcohol and a differentiated category management platform to Andavi’s suite of solutions, in addition to bringing many notable new customers.

“The addition of Digitalrep to Andavi enhances our presence in the beverage alcohol industry and provides inroads into complementary consumer packaged goods businesses. We are extremely excited about Digitalrep’s solutions offerings and growth potential,” said Lisa Whinnie, CEO of Andavi Solutions. Ms. Whinnie indicated that the addition of Digitalrep and its impressive customer list represents meaningful expansion for Andavi.

“We were looking for a partner with similar vision, one that had the resources required to enable the continued evolution of our offerings. Andavi is the perfect fit,” added John Meaney, President at Digitalrep. “Andavi’s acquisition of Digitalrep ensures continued success for our and Planomart platforms, improving our speed-to-market, and providing the capability to take on more new business.”

Madison Park Group acted as exclusive financial advisor to Andavi Solutions with the investment support of Endeavour Capital on this transaction.

About Andavi Solutions
Andavi Solutions is a technology company that delivers leading software solutions and technology enabled services to select verticals, with a focus on beverage alcohol.  Andavi’s founders include executive leaders and investment professionals with extensive experience in software, F&B and CPG. Andavi is backed by Endeavour Capital, an experienced investor across the food and beverage, technology, and supply chain services sectors with a commitment to supporting Andavi’s further expansion through organic growth and strategic acquisitions. Learn more at 

About Digitalrep
Digitalrep has been producing scalable, cloud-based supply chain solutions for suppliers, distributors, and retailers in beverage alcohol and other consumer packaged goods industries since 2000 – including pricing collection, aggregation, and reporting systems as well as shelf space merchandising and analysis capabilities. Learn more at

About Madison Park Group
Madison Park Group is a strategic M&A and capital raising advisor to the global software economy. The firm’s principals have sat on both sides of the table, advising disruptors, consolidators, and incumbents as they navigate strategic initiatives. Industry leaders trust Madison Park Group’s transaction experience in the marketplace. For more information, please visit