Andavi Solutions Acquires Digitalrep
Andavi Solutions Acquires Digitalrep, Strengthening its Leadership Position within Beverage Alcohol Technology and Expanding into Broader CPG Categories
March 1, 2022 – Andavi Solutions LLC, a technology company specializing in beverage alcohol software and data analytics, has acquired Digitalrep, a top provider of retail pricing and category management solutions.
This acquisition adds the industry-leading PricingGateway.com platform and a differentiated category management solution to Andavi’s growing portfolio. It also brings in a roster of notable new clients. As a result, Andavi significantly strengthens its position in the beverage alcohol market and gains access to adjacent consumer packaged goods sectors.
“The addition of Digitalrep expands our reach and unlocks opportunities in complementary industries,” said Lisa Whinnie, CEO of Andavi Solutions. “We’re thrilled about the capabilities Digitalrep brings and the growth potential we now share.”
The acquisition not only boosts Andavi’s technology offerings but also deepens its customer base. Whinnie emphasized that Digitalrep’s platforms and strong reputation represent a major step forward for the company.
John Meaney, President of Digitalrep, shared his perspective:
“We were seeking a partner who aligned with our vision and could accelerate our roadmap. Andavi is the ideal match,” he said. “Their support ensures continued success for our PricingGateway.com and Planomart platforms. It also allows us to reach the market faster and handle increased demand.”
Madison Park Group served as the exclusive financial advisor to Andavi Solutions. The acquisition was backed by Endeavour Capital, which continues to support Andavi’s strategic growth.
About Andavi Solutions
Andavi delivers software and analytics solutions tailored to the beverage alcohol industry. Its leadership team brings deep experience in software, CPG, and food and beverage. Backed by Endeavour Capital, Andavi drives growth through innovation and strategic acquisitions. Learn more at andavisolutions.com.
About Digitalrep
Since 2000, Digitalrep has provided scalable, cloud-based pricing and merchandising solutions for suppliers, distributors, and retailers. Learn more at digitalrep.net.
About Madison Park Group
Madison Park Group advises software leaders on mergers and capital strategy. Visit madisonparkgrp.com for more information.
