Category: Retail Space Management

Man in suit(black) Presenting the word Distribution(white) and plain black background

Stop Depending So Much on Your Distributors

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There’s a popular but delusional belief in the wine industry that distributors will build your brand for you. Same goes for spirits and beer suppliers. It seems a reasonable assumption on the surface. After all, that’s how it’s been done…
Increase sales on graph with red arrow indicating an increasing line

3 Key Objectives to Achieving Superior Sales in 2016: Mid-Year Spot Check

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In the early days of 2016, with Auld Lang Syne still ringing in our ears, we put forth a post designed to offer concrete steps that beverage producers should take toward making 2016 their best year of sales ever.  We offered three…
Sales Chart with continual growth show by Bars and Red Line on chalk board

Don’t Just Survey, Sell!

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Since the repeal of prohibition, suppliers have been conducting retail and on-premise surveys to gather information about their brands and competitors in the market. This market intelligence has been gathered, analyzed and presented…
Man in blue collared shirt pointing upwards to right with warehouse boxes behind

Effective Sales and Depletion Reporting is More than Just “Cases Sold”

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  If you’re not leveraging contemporary best practices for sales and depletion reporting in today’s hyper-competitive beverage marketplace, you’re falling behind.  Things have changed and old, volume-focused depletion…
Accounts with Current Menu Features example GreatVines app

4 Ways to Manage Wholesaler Changes to Come out Ahead

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“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change” – Charles Darwin Change is inevitable. It’s also an opportunity to grow.  To make the best of…
White wine in glass in front of woman at bar(blurred background)

On-Premise – The Squeeze Continues

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With competition getting more intense, a solid foundation around your relationship building strategy in place is key. We all understand this is a relationship business and we all “know” what to do, but sometimes we get too…
Target with a Dollar bill Arrow hitting the center

Smart Sales Goals for 2016 – 3 Strategic Examples

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As we close out 2015, now is the time to lock in your  goals for 2016. Make a New Year’s resolution to stop setting goals solely for lagging sales indicators like shipments, and focus on implementing effectual sales goals for…
Hands taking credit card out of black wallet with plad shirt

3 Simple Changes to Turn Surveys into Sales

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It’s that time of year again. You know it; you love (loathe?) it.  It’s time for annual survey season.  If you’re loving surveys, it is likely because you’re doing them right and they’re having the desired…
Woman Holding notepad facing toward camera in blue shirt and vest, blurred office in background

How to Drive Sales through Surveying – 17 Best Practices Plus Do’s and Don’ts

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Survey. Audit. Store check. Call it what you want, this is the busy season for that “special activity” we all know and love. The truth is that most survey projects are poorly executed and expend a lot of time, energy and…