Category: Articles

From Stone Age to Digital Age: Why Wineries Must Ditch Excel for Modern Pricing Platforms

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TLDR If you manage pricing on Excel spreadsheets and email them back and forth, you are in the Stone Age. Modern pricing platforms outshine Excel in many aspects. They offer significantly enhanced accuracy and speed, superior version…

Ten Ways Suppliers Can Gain Mindshare with Distributors

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Distributors’ portfolios are more crowded than ever. Getting the distributors’ attention has become nearly impossible, especially for smaller suppliers. But fear not; some strategies can help you break through the clutter…

3 Keys to Boosting Revenue in 2024 and Beyond

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Despite the prevailing gloom and doom in the trade press, there's a silver lining for many adult beverage brands. They're not just surviving; they're thriving with double-digit growth and more! This article examines adult beverage brands' strategies…
Person Celebrating with Drink at Bar

5 Tips for Selling to Small, Regional Chains

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Most of our industry is familiar with the “big names” in retail and restaurant chains. These are the giants that dominate our landscape, the ones that everyone knows. But, few fully understand the enormous opportunities that await in the…

6 Things Every Independent Package Store Owner Wants and How to Give It to Them

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Depending upon where you are in the country, it’s no secret that independent liquor stores are fighting for their very survival. And yet, every day of the week, wine and spirits vendors darken their doors, intending to “present” the items…

The Rise of the Small, Independent Wine 🍷 and Spirits 🍸 Distributors

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Much has been written about the intense consolidation of US wine and spirits wholesalers. Until recently, it’s been a tale of the rich getting richer. But there is a palpable change in the air: the rise of small and midsize independent distributors. Nature…

Attention Suppliers: How to get noticed by your 🍾 distributors

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It’s easy to get lost in the shuffle among the thousands of suppliers in a distributor's portfolio. But there are things even the smallest supplier can do to box 🥊 above their weight class. A small fish 🐠 in a massive pond In light…

Sales Execution Made Simple

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As we’ve said in previous articles, the biggest barrier to sales succession in the adult beverage industry is the outsized fascination with the product itself—how it’s made, who made it, where it was made, and how it tastes. These are…