Category: Featured

Price Check on Aisle 3-Tier

, , ,
Why It’s Time to Take Control of Chain Retail Pricing In the wine & spirits business, the difference between a best-seller and a case that never sees the shelf often comes down to something so mundane, it’s almost…

Why Wait to Automate? A Wine Industry Mystery

, ,
Imagine your VP of Sales announcing they’ve ditched CRM for a Rolodex. Or your finance director saying Excel is too modern, so they’re switching to chalkboard.  And yet, here we are — 2025 — squinting at billbacks for hours on end…

You Won’t Hit a Target You Can’t See

, ,
If you’re like me, the first thing you’ll think reading this title is “you can’t know that; people hit invisible targets by mistake all the time!” Touché. Can we move on, smart aleck? (Takes one to know one.) A lot of wine and…

How to Employ AI Without Sacrificing Your Winery or Distillery’s Humanity

,
How do you leverage AI for your wine or spirits brand(s) in a way that preserves human connection and meaningful relationships with your customers?    The fear of alienating one’s customers is warranted, considering AI-suggested…

Tariffs, Schmariffs: Tools & Tactics for Grizzled BevAlc Veterans

,
With wine & spirits producers, importers, distributors, retailers, restaurateurs and consumers all writhing in unison to the tune of Trump’s Tariffs II: Electric Booglaoo, this is no mere recapitulation of the first go ‘round. What makes…

Niche AI Applications for Wine & Spirits

,
With wineries practically betrothed to spreadsheets, early-2000s websites, and stodgy cursive fonts plucked straight from a Jane Austen character’s trembling hands, is it any surprise that our industry is behind in adopting useful AI tools…
off-premise accounts

3 Indicators of High Volume in Off-Premise Accounts

,
It’s hard, in any business, to choose strategies that promote long term growth and longevity while struggling to keep the lights on and make payroll every month. Under thinly veiled panic, we have a tendency to push our sales teams to treat…
alcohol

How to Sell Alcohol in Sobering Times

,
With no and low-alcohol categories on the rise and the sober-curious boogeyman around every corner, we needn’t wait for rock bottom to take a hard look at our sales strategy and make a change today.    While much of the wine &…
billback management

Signs Your Billback Management is Stuck in the ‘90s

,
We get it; the wine & spirits industry has been around for a long, long time. Nobody gets into this business for their love of spreadsheets, nor do we tend to excel (see what I did there?) in the technology or management department when…