Category: Featured

trade marketing

From Placements to Profit: Unlocking the Power of Trade Marketing Metrics

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As competition intensifies and we move into the critical OND selling period, trade marketing will be a significant focus of wine and spirits companies’ budgets. This is all good, but too many companies need to stop and measure the return…

Pouring over data: transforming sales data into strategy

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“Numbers don’t lie.” It's a common expression, and it may well be true. But one thing is sure: The data's truths aren’t always obvious. “Data mining” is an apt term for our discussion here. Identifying patterns and relationships…

5 Tech Skills Your Sales Team Needs NOW

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With the peak season of OND right around the corner, now is a great time to assess your sales team's tech skills before the final push of the selling year. Of course, if your sales strategy isn’t already in place by Labor Day, your OND will…

Behold! The Ultimate KPI Collaboration Tool

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Does This Sound Familiar? Filling out time-consuming manual in-store surveys Converting field photos into PowerPoint recaps Collecting incentive results from 15+ different markets in 15+ different formats Juggling numerous emails…

Eight Sales Performance Metrics You Should be Measuring Now

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Regarding sales performance at the wholesale tier of adult beverages, there’s no more trustworthy saying than, “Whatever your measure, you’ll get  more of,” which is a variation of the famous Peter Drucker quote, “What gets measured…
modern pricing platforms

From Stone Age to Digital Age: Why Wineries Must Ditch Excel for Modern Pricing Platforms

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TLDR Modern pricing platforms outshine Excel in many aspects. They offer significantly enhanced accuracy and speed, superior version control, and ensure state-level compliance. These platforms are the key to unlocking wineries' full potential,…

Ten Ways Suppliers Can Gain Mindshare with Distributors

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Distributors’ portfolios are more crowded than ever. Getting the distributors’ attention has become nearly impossible, especially for smaller suppliers. But fear not; some strategies can help you break through the clutter…
boosting revenue

3 Keys to Boosting Revenue in 2024 and Beyond

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Despite the prevailing gloom and doom in the trade press, there's a silver lining for many adult beverage brands. They're not just surviving; they're thriving with double-digit growth and more! This article examines adult beverage brands' strategies…