Category: Articles

How Grgich Hills Drove Continuous Improvements

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While we strive to populate this blog with impactful ideas, strategies and best practices for upping your sales and marketing game with industry-leading technology, sometimes it is simply easier to let the hard data do the talking. That’s…
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Dragging the Wine Business into the Data-Driven Present

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Ben Salisbury said out loud what many in the wine industry know but would rather not admit.  “In perhaps the most competitive consumer product category on the planet, the sales strategies being employed by most wine producers are broken.” In…
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What Suppliers Don’t Know About CRM

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They may sell no wine before it’s time, but for wine producers in the US and abroad, it is well past time to adopt the same kinds of cloud-based sales automation technologies embraced by most selling organizations – both within and outside…
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Reasons to Switch to the Lightning Experience in GreatVines

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In anticipation of the coming opportunity for GreatVines customers to migrate to the latest Salesforce UI – the Lightning Experience – we’ve compiled this list of four reasons to switch to Lightning. #1 Improved Mobile…
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Expert’s Post Sales Goals Aligning With GreatVines’ Strategy

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The act of setting sales goals alone is not enough to help your organization achieve lasting success. In fact, setting goals without proper and a realistic context for what is possible can be more detrimental to your operations…
survey strategy

Achieving GreatVines’s “Serenity”

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Achieving “Serenity” Many of you have heard about the upcoming release of GreatVines Serenity, which by all accounts sounds like another one of our regular package updates. We would like to give you a quick overview…
Beer on a Table

Keeping Beer Competitive in a Changing Market

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Back in May, Beer Business Daily (BBD) reported on growing clouds surrounding the beer segment of the beverage alcohol industry. While beer has been showing strength in recent memory, there are some troubling portends for brewers;…
Analytics

Elevating Analytics Through Sales Organization

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To paraphrase Elvis, “A little less analytics and little more action”. As striking as this may sound, the point is to simplify the management ask of salespeople to make sales. This requires that BOTH parties (analytics…
survey strategy

Revenue Growth Management – Data-Driven Selling Focusing on Leading Indicators

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The data driven capabilities of the GreatVines beverage selling platform support one of the five top growth strategies Forbes magazine recommends for consumer products groups. You’ve heard us talk at length about selling using…