Category: Articles

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How To Use Goals for Better Results

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It’s a New Year and you know what that means? If you work in sales, its goal time! Yes friends, it’s that time of the year when leadership goes through the exercise of establishing the goals that will drive the company’s…
Scale Weighing More vs. Less

🛑 Wasting Sales Time

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Contrary to common sense, you can sell more of just about anything by having the discipline to ignore most customers. Ask the nearest sales leader or sales person, “What is the key to selling more?” You’ll probably get…
M&A with big fish about to eat a smaller fish

GreatVines Supports M&A Activity for Alcoholic Beverage Companies

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  Shanken News Daily’s article titled, “Craft Spirits Continue Bull Run, With More M&A Activity On The Horizon” details the growing wave of merger and acquisition (M&A) activity occurring within the alcoholic…
Hand Placing Wood Domino Perpendicular

GreatVines Proven-Successful Implementation Part 2

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Nothing is more damaging to a beverage sales force than undertaking the effort to deploy a sales process automation solution that fails to live up to its potential. There is a lot that can go wrong during implementation of such…
Person at Split Roads Between Success or Failure

GreatVines Proven-Successful Implementation Part 1

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  The old saw says, “one must learn to crawl before one can walk, run or fly”. With anticipations running high for the efficiency and productivity boost promised by a new solution, organizations often overlook key,…
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GreatVines First Ever Annual Sales Execution Summit

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GreatVines’ first annual Sales Execution Summit is in the books, and it was quite an illuminating event as much for the many attendees as it was for the GreatVines team. Hosted at the beautiful Grgich Hills Estate, the Sales…
ToolBox ontop of Black Keyboard

High Cost of Cheap Sales Tools

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“The high cost of cheap food” is a well-known object lesson in the dangers of cutting corners. In a nutshell, the idea is this: what one saves in terms of cost by eating nothing but fast food dollar menu fare is more than offset…
Default Baseball Stadium

“Homers” – Leverage Data to Hit It Out

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  A wise man (well, okay, it was Homer Simpson) once said, “Here’s to alcohol: the cause of, and solution to, all of life’s problems.” To coin a Homeresque phrase, we might modify the toast like this: “Here’s…
Cuervo Games Sign

Experiential Marketing Part Of Your Brand Strategy?

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Brand activation – campaigns, events, or experiences enabling your brand to engage directly with consumers – is a hot strategy in beverage alcohol sales these days. Building a loyal brand community around your beverage via…