Category: Articles

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“Homers” – Leverage Data to Hit It Out

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  A wise man (well, okay, it was Homer Simpson) once said, “Here’s to alcohol: the cause of, and solution to, all of life’s problems.” To coin a Homeresque phrase, we might modify the toast like this: “Here’s…
Cuervo Games Sign

Experiential Marketing Part Of Your Brand Strategy?

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Brand activation – campaigns, events, or experiences enabling your brand to engage directly with consumers – is a hot strategy in beverage alcohol sales these days. Building a loyal brand community around your beverage via…
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NBWA Takeaway: Tonic for What’s “Ale-ing” Brewers

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The cyclical nature of any business across any industry is nothing new. There is an ebb and flow to all markets and some segments will always be heating up while others are cooling. No one segment really enjoys being “king of…
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Tips for Top Performers

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You can hire top-performing salesmen and women with the most impressive track records of sales success in their prior jobs. But do you ever wonder why they’re looking for new employers in the first place? Often it is because,…
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Is AB InBev’s High End Field Team Reduction a Mistake?

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Disclosure: AB Inbev is not a GreatVines client and we are not outlining the following as a means of helping them achieve any particular advantage. We just wanted to take the opportunity to point out something we disagree with from a strategy…
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Great Way to Boost Wine Sales in a Competitive Environment

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Getting your wine into the chain accounts is a well-worn strategy for promoting the label to larger, retail audiences. Sweet-talking sommeliers into including your labels on their lists in well-known restaurants is another, more…
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Suppliers Need To Up Their Game

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If there’s one thing technology is exceptionally suited to address, it is collaboration between groups across widely diverse locations as well as within the relationships between business organizations and their partners. Case…
Bottles of Wine, Red and White

Is Your Sales Solution Flexible Enough

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  The intricacies of the 3-tier system for alcoholic beverage distribution most certainly qualify as the kind of complex business process GreatVines (and automation technology in general) is designed to automate. Want to…
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Pace of Change Cements Need for Better Tech Tools

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Continuing the trend after a banner year for all liquor sales, the beverage alcohol industry is expected to continue to exhibit growth. However, part of that growth is due to a diversification and the emergence of new, products…