Category: Trade Promotion

Was Your By-the-Glass Program Worth It (or Not)?

Congratulations, your wine made it onto a restaurant's coveted 'by-the-glass' list. This business accomplishment is worthy of celebration! That is until the overall financial impact of the program comes into question. Common BTG Placement…

5 Habits of High-Performing Sales Teams

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At Andavi Solutions, we interact with a wide array of wine & spirits sales teams.  When it comes to those who consistently achieve high levels of sales performance, we’ve discovered 5 habits common to all of those high achievers.  1.…

The Definitive Guide to Sales Success with On-Premise Chains

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Overview The on-premise national accounts arena is one of the most complex, expensive, and time-consuming channels to pursue in the wine sales game — it’s also the most misunderstood! This guide will help set you up for success and shave…
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5 Ways that Tradeparency Overdelivers Compared to Price 2.0

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The three-tier system is filled with challenges like regulatory compliances, multi-level pricing structure, and data integration that highlights your sales teams’ efforts. Your pricing solution shouldn’t be one of these challenges…
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Utilizing Best Practices in National Account Management

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National account management plays a vital role in the three-tier alcohol distribution model, encompassing the management and coordination of relationships between suppliers, distributors, and national account customers. This article explores…