Category: Articles

Person pointing at Laptop with varying technology behind on blackboard

Leveraging Technology for a Competitive Advantage

, ,
Growing a successful business as a producer of spirits and wines is no easy task. There are countless variables, obstacles, challenges, and pitfalls for a new beverage producer to overcome, and the competition is fierce. Nevertheless,…
Smiley faces(white) on keyboard with one Frown(blue)

Ignore Online Customer Complaints and Feedback, Right?

,
The short answer is no, the long answer is hell no. Complaints and feedback are a perfect opportunity to engage with your customers. It gives you the opening to start a conversation and genuinely show what you and your business…
Person's Shadow With hands up Holding Medal with moon in background

Tech Helps Alcohol Producers Take Charge

, ,
Strategies for driving sales and trade marketing success in the beverage industry are as important to a burgeoning regional producer as they are to the world’s largest, most well-known portfolios of brands. It is our contention…
Man Holding phone with collared blue plad shirt on, white brick background

Choosing a Sales & Marketing Solution

, ,
  Should you engage a best-in-class solution to automate each specific facet of your organization’s beverage sales and marketing activities? Or does it make more sense to implement an integrated solution, configured to…
Baseball with AZ in state image on it with Ballfield in background

Spring Training : Beverage Sales Pros

,
If you’re a baseball fan like me, you’re always invigorated this time of the year when the boys of summer report to the sunny states of Arizona and Florida to begin Spring Training.  The smell of the groomed infield clay and…
Head and Neck made out of gears and slowly dissipating out front

Right Tools for a Job Are Only Half the Battle

, ,
Want to get the most from your implementation of GreatVines? I know you do! Yet, it is safe to say, for all the benefits you wish to gain from using this powerful solution, you’re probably only yielding a portion of what you…
light bulbs green background

Didn’t Make the Top 30 Domestic Wineries List? Gain Advantage Using Tech Tools

, , ,
There are more than 9,000 domestic wineries in the United States, yet 90% of all the wine sold in America is produced by a mere handful of producers. Yes, the Wine Business Monthly WBM30 list is out in this month’s issue and…
Gold and Silver Arrows coming together then going upwards

NOT an Invasive Species – How GreatVines Integrates with Existing IT Ecosystems

,
Think about introducing any new software solution into an organization’s IT landscape is like introducing a non-native species into an existing ecosystem. The ecosystem already enjoys a balance between the complex biodiversity…
Hand on Stopwatch with sky as background

2-MINUTE WARNING: Ten Q2 Action Items Wineries and Distilleries Can’t Ignore

,
There’s only six weeks left in the first quarter of 2017. Yikes! I know you are knee deep in the daily business of production, in addition to marketing, trade shows, tastings, and mopping the floor. Now I’m going to give you…