Category: Articles

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Business Intelligence and Data Masters Use Technology to Solve Major Wine Industry Pricing Challenge

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NAPA, CA — Business Impact developed Tradeparency as an answer to one of the biggest challenges wineries and wine importers face in today’s market — pricing.   With years of experience helping wineries and wine importers…
Select-Account-Sequence

Stormbreaker Mobile Improvements May 2021

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In our Stormbreaker release now includes version 2.3 of the Serenity Mobile Application, which includes a number of sync and performance improvements, as well as new features that our customers have been asking for. Faster Sequence…
3 Wine Bottles Labeled: JUN, SEP, DEC with blue background

How to Improve Your Distributor Sales Quarterly Business Reviews (QBRs) in 3 Easy Steps

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Quarterly Business Reviews (QBRs) are essential to the supplier-distributor relationship, especially in the highly competitive and fast-paced three-tier wine industry. For sales managers, every quarter can seem like déjà vu with a constant…
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5 Ways to Cover the Common 30% Gap in Wine Margin Management

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Depletion allowances (DAs) are often the “name of the game” in three-tier wine industry pricing. That’s because DAs make up the majority of promotion and price discounting at the distributor level. DA’s are an agreement between the…
Red and White wine Setups with Sale and % in top left

Tracking Success of the Top 5 Wine Sales Promotions: BTG, Quantity Discounts, Closeouts, Incentives, and Samples

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In the three-tier wine industry, there are a variety of pricing and promotion strategies you may implement with a distributor in hopes of driving more sales. But, do you know which discounts are worth it? Which ones work the best and when…
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Beyond Depletion Allowance: The Top 8 Mistakes Wineries Make With Pricing Management

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Every winery/importer has the same ultimate goal with pricing management: knowing the true net dollar sales amount of your wine. Now of course, that means getting a solid, comprehensive handle on everything (and we mean everything) gross-to-net…
Software Developer

Should You Build/Buy? A Guide to Choosing a Technology Strategy

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You’ve made a decision about your sales technology: It’s time for a change or major upgrade in capabilities. There are two common strategies to finding a solution that will work for your business, building your own or buying into an…
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Andavi Solutions Acquires GreatVines To Strengthen Its Position Within Beverage Alcohol Technology Market

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Andavi Solutions Acquires GreatVines To Strengthen Its Position Within The Beverage Alcohol Technology Market February 2021 – Andavi Solutions, a beverage alcohol software and data analytics technology company, has acquired GreatVines, the…
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How to Achieve Superior Beverage Sales in 2021

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With another year underway, we turn our sights toward ensuring this year’s sales effectiveness and efficiency efforts can endure through a climate of constant change. Whether your sales organization has 2 or 2,000 people, we’re certain that…