Category: Articles

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Depletion Data vs. Billback Data: What You Need to Know for Accurate Winery Accounting

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If you work in the highly competitive three-tier wine sector, you know that price is the impetus to your brand and your bottom line. So, when it comes to accounting for wineries, getting accurate data is essential.  But one of…
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Choosing the Right Wine Pricing Tool

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The profitability of your three-tier winery is inextricably linked to the pricing of your products. But effective pricing, from distributor incentives to retail placement, carries numerous challenges. Without the right wine pricing tool…
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Pricing Strategy: How to Improve Your Wine Business Plan for Processing Billbacks

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Some say making wine is an art, not a business—we say it’s both. If you make “pour” business decisions (sorry, we had to), you will not be able to adequately distribute your time, effort, and money into crafting beautiful wine. Traditionally…
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How to Win in The Art and Science of Wine Depletions

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The old cliché goes something like “wine is the only art you can drink,” but there should be a saying for those working inside the industry “selling wine is an art you can perfect with science.”   For anyone in operations,…
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The Forgotten People: Wine Pricing Challenges for National On-Premise Accounts 

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Just as a perfect Cabernet depends on the right amount of sunshine, the profitability of your three-tier winery or wine importing business depends on accurate pricing. National account managers are the key to building the best offering…
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How to Get Your Three-Tier Wine Pricing Strategy Right

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One of the most common wine pricing strategy mistakes, even among seasoned suppliers, is not leaving enough margin for multiple tiers in the sales process. It seems like a simple fix on the surface, but these margin errors often derive from…
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Business Intelligence and Data Masters Use Technology to Solve Major Wine Industry Pricing Challenge

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NAPA, CA — Business Impact developed Tradeparency as an answer to one of the biggest challenges wineries and wine importers face in today’s market — pricing.   With years of experience helping wineries and wine importers…
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Stormbreaker Mobile Improvements May 2021

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In our Stormbreaker release now includes version 2.3 of the Serenity Mobile Application, which includes a number of sync and performance improvements, as well as new features that our customers have been asking for. Faster Sequence…
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How to Improve Your Distributor Sales Quarterly Business Reviews (QBRs) in 3 Easy Steps

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Quarterly Business Reviews (QBRs) are essential to the supplier-distributor relationship, especially in the highly competitive and fast-paced three-tier wine industry. For sales managers, every quarter can seem like déjà vu with a constant…