Beverage Sales 101: Adopting Technology for Best Execution in the Market
Articles, Data AnalyticsWhether you’re just starting out or an established beverage company, this last year made the need for technology adoption even more essential for success. If you’ve been living in spreadsheets, there’s no better time to update your internal…
What is CRM for the Beverage Industry? Who Uses It?
Articles, Retail Space Management
What is CRM for the Beverage Industry?
Customer relationship management (CRM) is a technology for managing your sales and marketing team’s relationships and interactions with key customers. This process originated with…
Get the Most Out of Your Trade Promotions During the Holiday Season
Articles, Sales Execution
The holidays are upon us, which means Trade Promotion activities are in full swing. While 2020 has changed what those activities look like, it doesn’t make them any less valuable to your sales process. Activities that carry significance…
Data Maintenance: 4 Tips for Preventing Bad Data from Skewing Growth
Articles, Data Analytics
With your sales teams on the phone, Zoom, or potentially out in the field working to bring a strong close to the year, it’s the perfect time to talk about how you can plan data maintenance – tending to your numbers as you would a garden…
Planning for 2021: How This Year is Unique and Ways to Promote Success
Articles, Retail Space Management
If you scan the trades daily like I do, most of what you hear from earnings calls today goes something like this: “We have redeployed our On-premise assets and are focused on the growing e-commerce channel, increasing resources and focusing…
Use Dynamic Account Sets for More Intelligent Sales Execution
Articles, Sales Execution
Account Sets, or targeted groups of Accounts, have been a part of our platform for quite some time now. Many customers incorporate them into their strategic planning to focus specific activity against the right Accounts, primarily within…
Are You Using an Old Sales Process in a Modern Environment?
Articles, Data Analytics, Sales Execution
Customers have direct access to information and availability of every product under the sun right on their laptop, tablet or phone. As a result… You and your sales reps have less leverage and control in the sales process than ever before.
Your…
Serenity State of the Union
Articles, Data Analytics, Sales Execution
It has been nine months since our last Serenity article and exactly two years since we first introduced it to our partners and customers. The first change worth noting is that we can probably stop calling it “new” as we’ve been working…