Category: Articles

GreatVines What is CRM

What is CRM for the Beverage Industry? Who Uses It?

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What is CRM for the Beverage Industry? Customer relationship management (CRM) is a technology for managing your sales and marketing team’s relationships and interactions with key customers. This process originated with…
GreatVines Trade Promotion Management White Paper

Get the Most Out of Your Trade Promotions During the Holiday Season

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The holidays are upon us, which means Trade Promotion activities are in full swing. While 2020 has changed what those activities look like, it doesn’t make them any less valuable to your sales process. Activities that carry significance…
Greenhouse Garden photo

Data Maintenance: 4 Tips for Preventing Bad Data from Skewing Growth

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With your sales teams on the phone, Zoom, or potentially out in the field working to bring a strong close to the year, it’s the perfect time to talk about how you can plan data maintenance – tending to your numbers as you would a garden…
GreatVines 2021 Plan Forecasting

Planning for 2021: How This Year is Unique and Ways to Promote Success

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If you scan the trades daily like I do, most of what you hear from earnings calls today goes something like this: “We have redeployed our On-premise assets and are focused on the growing e-commerce channel, increasing resources and focusing…
Sets of Black Pawns with 1 gold Pawn in Center

Use Dynamic Account Sets for More Intelligent Sales Execution

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Account Sets, or targeted groups of Accounts, have been a part of our platform for quite some time now. Many customers incorporate them into their strategic planning to focus specific activity against the right Accounts, primarily within…
Person with hands on head stressing over data on paper

Are You Using an Old Sales Process in a Modern Environment?

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Customers have direct access to information and availability of every product under the sun right on their laptop, tablet or phone. As a result… You and your sales reps have less leverage and control in the sales process than ever before. Your…
GreatVines Serenity iPad Demo

Serenity State of the Union

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It has been nine months since our last Serenity article and exactly two years since we first introduced it to our partners and customers. The first change worth noting is that we can probably stop calling it “new” as we’ve been working…
GreatVines Nielsen Product Survival

Utilize GreatVines to Follow Nielsen’s Checklist for Product Survival

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Launching a product is a multi-faceted endeavor that takes careful planning and execution. But have you considered what comes after? Sustaining product velocity is essential, but not easily practiced unless you have the right insights and…