Category: Articles

Dollar Symbols on 2 glasses of wine with area in between indicating a gap

5 Ways to Cover the Common 30% Gap in Wine Margin Management

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Depletion allowances (DAs) are often the “name of the game” in three-tier wine industry pricing. That’s because DAs make up the majority of promotion and price discounting at the distributor level. DA’s are an agreement between the…
Red and White wine Setups with Sale and % in top left

Tracking Success of the Top 5 Wine Sales Promotions: BTG, Quantity Discounts, Closeouts, Incentives, and Samples

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In the three-tier wine industry, there are a variety of pricing and promotion strategies you may implement with a distributor in hopes of driving more sales. But, do you know which discounts are worth it? Which ones work the best and when…
Case of Wine with Orange Label of 3 Dollar Symbols on top Left

Beyond Depletion Allowance: The Top 8 Mistakes Wineries Make With Pricing Management

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Every winery/importer has the same ultimate goal with pricing management: knowing the true net dollar sales amount of your wine. Now of course, that means getting a solid, comprehensive handle on everything (and we mean everything) gross-to-net…
Software Developer

Should You Build/Buy? A Guide to Choosing a Technology Strategy

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You’ve made a decision about your sales technology: It’s time for a change or major upgrade in capabilities. There are two common strategies to finding a solution that will work for your business, building your own or buying into an…
Andavi Solutions and Greatvines Logos

Andavi Solutions Acquires GreatVines To Strengthen Its Position Within Beverage Alcohol Technology Market

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Andavi Solutions Acquires GreatVines To Strengthen Its Position Within The Beverage Alcohol Technology Market February 2021 – Andavi Solutions, a beverage alcohol software and data analytics technology company, has acquired GreatVines, the…
Tops of Bottles of Wine

How to Achieve Superior Beverage Sales in 2021

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With another year underway, we turn our sights toward ensuring this year’s sales effectiveness and efficiency efforts can endure through a climate of constant change. Whether your sales organization has 2 or 2,000 people, we’re certain that…
Brewers on laptop

Beverage Sales 101: Adopting Technology for Best Execution in the Market

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Whether you’re just starting out or an established beverage company, this last year made the need for technology adoption even more essential for success. If you’ve been living in spreadsheets, there’s no better time to update your internal…
GreatVines What is CRM

What is CRM for the Beverage Industry? Who Uses It?

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What is CRM for the Beverage Industry? Customer relationship management (CRM) is a technology for managing your sales and marketing team’s relationships and interactions with key customers. This process originated with…
GreatVines Trade Promotion Management White Paper

Get the Most Out of Your Trade Promotions During the Holiday Season

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The holidays are upon us, which means Trade Promotion activities are in full swing. While 2020 has changed what those activities look like, it doesn’t make them any less valuable to your sales process. Activities that carry significance…