Category: Data Analytics

How to Sell More Wine or Spirits Using Your eCommerce Customer Data

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Winemakers and distillers have mastered the art of nurturing living, bubbling concoctions. Why, then, when it comes to our customer data, do we not apply the laws of fermentation to growing our businesses?    The same way yeast consumes…

Turning Data Into Revenue: A Checklist For Success

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Unlocking Retail Success with Planograms: Your Ultimate Guide

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Discover the Untapped Potential of Retail Space Analysis   Are you a supplier or distributor who receives planogram files from your retailer? If so, you're holding a goldmine of opportunity in your hands. But how do you make the most…
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The Hess Collection Winery Webinar – Tracking and Analyzing Depletion Allowances Spend

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Convenience stores are more profitable if they have the resources to complete market basket analysis. Watch this 3-minute video on how easy it is with the right tool.
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Market Basket Analysis Demo – Andavi Analytics

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Convenience stores are more profitable if they have the resources to complete market basket analysis. Watch this 3-minute video on how easy it is with the right tool.
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Depletion Data vs. Billback Data: What You Need to Know for Accurate Winery Accounting

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If you work in the highly competitive three-tier wine sector, you know that price is the impetus to your brand and your bottom line. So, when it comes to accounting for wineries, getting accurate data is essential.  But one of…
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Business Intelligence and Data Masters Use Technology to Solve Major Wine Industry Pricing Challenge

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NAPA, CA — Business Impact developed Tradeparency as an answer to one of the biggest challenges wineries and wine importers face in today’s market — pricing.   With years of experience helping wineries and wine importers…
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Tracking Success of the Top 5 Wine Sales Promotions: BTG, Quantity Discounts, Closeouts, Incentives, and Samples

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In the three-tier wine industry, there are a variety of pricing and promotion strategies you may implement with a distributor in hopes of driving more sales. But, do you know which discounts are worth it? Which ones work the best and when…
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Survey Strategy: Apply This Methodology to Achieve More with Data

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Have you noticed that your retail surveys haven’t been providing you with much value? We at GreatVines are firm believers that factoring larger strategic goals into your survey strategy are key to actively improving execution in Accounts.…