Category: Digital Collaboration

How to Sell More Wine or Spirits Using Your eCommerce Customer Data

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Winemakers and distillers have mastered the art of nurturing living, bubbling concoctions. Why, then, when it comes to our customer data, do we not apply the laws of fermentation to growing our businesses?    The same way yeast consumes…
red wine drinker supplier thinking of supporting their distributor

Transforming Supplier-Distributor Relationships: A Reality Check

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Do you think you know your wine & spirits distributors? You better think again. Expectations Versus Reality Expectations are funny things. Especially when they vary so drastically from reality. You think you know someone. Then…