Category: Digital Collaboration

Why Wait to Automate? A Wine Industry Mystery

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Imagine your VP of Sales announcing they’ve ditched CRM for a Rolodex. Or your finance director saying Excel is too modern, so they’re switching to chalkboard.  And yet, here we are — 2025 — squinting at billbacks for hours on end…

You Won’t Hit a Target You Can’t See

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If you’re like me, the first thing you’ll think reading this title is “you can’t know that; people hit invisible targets by mistake all the time!” Touché. Can we move on, smart aleck? (Takes one to know one.) A lot of wine and…

How to Sell More Wine or Spirits Using Your eCommerce Customer Data

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Winemakers and distillers have mastered the art of nurturing living, bubbling concoctions. Why, then, when it comes to our customer data, do we not apply the laws of fermentation to growing our businesses?    The same way yeast consumes…
red wine drinker supplier thinking of supporting their distributor

Transforming Supplier-Distributor Relationships: A Reality Check

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Do you think you know your wine & spirits distributors? You better think again. Expectations Versus Reality Expectations are funny things. Especially when they vary so drastically from reality. You think you know someone. Then…