Category: Retail Space Management

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Ignore Online Customer Complaints and Feedback, Right?

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The short answer is no, the long answer is hell no. Complaints and feedback are a perfect opportunity to engage with your customers. It gives you the opening to start a conversation and genuinely show what you and your business…
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2-MINUTE WARNING: Ten Q2 Action Items Wineries and Distilleries Can’t Ignore

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There’s only six weeks left in the first quarter of 2017. Yikes! I know you are knee deep in the daily business of production, in addition to marketing, trade shows, tastings, and mopping the floor. Now I’m going to give you…
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What’s in it for Me? Attaining Preferred Supplier Status

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Motivated suppliers often come to the realization that there is an enormous benefit in improving their relationships with distributors in an increasingly crowded marketplace. We have been increasingly queried by suppliers (both…
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Out With the Old and In With the New!

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No, we’re not talking about the New Year, although that auspicious marker of the passing of time is coincidentally relevant to the topic at hand. The relentless march of time reminds us that an unstoppable procession of evolution…
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GreatVines Helps Craft Producers Become Attractive Acquisition Targets

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Using automation tools for beverage selling in the 3-tier system helps suppliers/producers and distributors reach their sales and marketing goals.  As we are keen on pointing out, the use of a platform like GreatVines is especially…
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The Weapons of War Evolve to Address the Changing Nature of the Battle

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The old saw says, “never bring a knife to a gunfight”. The idea that it is foolish to enter into a battle situation with outclassed weaponry is not a new one.  It is an idea that can easily be applied to the fate of beverage distributors…
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How to become a “Preferred” Supplier within the Distributor Network

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Preferred Verb prəˈfərd liked better than another or others Synonyms: would rather have, favor, be more partial to What does it mean to be a “preferred” supplier at a distributor? When you achieve “preferred”…
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Beer Business Daily — What’s Driving Distributors to Embrace New Technology?

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Everyone’s favorite barley blogger, Harry Schuhmacher at Beer Business Daily posted a piece that really piqued our interest here at the GreatVines blog. Titled, “Distributors Cite Technology, Data Analytics as Change Agents Driving…
Choose your 3-Tier Adventure Distributors that help themselves. 3 Tiers of distribution variation animated

Choose Your 3-Tier Distribution Adventure

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For the first GreatVines Infographic we thought we would explore the different paths that a supplier might take to get their products into market. Do you “outsource” all of your brand development and activation to your distributors or…