Category: Sales Execution

Scissors clipping off a person

Is AB InBev’s High End Field Team Reduction a Mistake?

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Disclosure: AB Inbev is not a GreatVines client and we are not outlining the following as a means of helping them achieve any particular advantage. We just wanted to take the opportunity to point out something we disagree with from a strategy…
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Great Way to Boost Wine Sales in a Competitive Environment

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Getting your wine into the chain accounts is a well-worn strategy for promoting the label to larger, retail audiences. Sweet-talking sommeliers into including your labels on their lists in well-known restaurants is another, more…
Bottles of Wine, Red and White

Is Your Sales Solution Flexible Enough

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  The intricacies of the 3-tier system for alcoholic beverage distribution most certainly qualify as the kind of complex business process GreatVines (and automation technology in general) is designed to automate. Want to…
Cogs turning on Computer Monitor

Pace of Change Cements Need for Better Tech Tools

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Continuing the trend after a banner year for all liquor sales, the beverage alcohol industry is expected to continue to exhibit growth. However, part of that growth is due to a diversification and the emergence of new, products…
Bartender Standing Ready for Orders Facing User

Harness the Ambition of the “Celebrity Bartender” to Sell More

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The Booze Business Blog published a recent post discussing the evolution of the professional bartender. Once a job not known for any significant advancement opportunity, today, bartenders are increasingly embracing the role…
Close up on Silver Metal Cogs Turning

3 Ways To Run Sales & Trade Marketing

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Successfully leveraging beverage sales tools like GreatVines to improve retail execution and marketing efficiency relies heavily on data analytics. In fact, most industries adopting automation and management software rise or fall…
Bottles of wine on shelf down a row

Hand Selling Meets Sales Automation

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Beverage Media Group’s Zachary Sussman writes an article on the burgeoning significance of “hand selling” niche varietals. The explosion of consumer interest in new and exciting beverage experiences, he describes in an article…
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Understanding Embedded Analytics

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It was early in the genesis of GreatVines that we realized including business insights and results with our application was critical to its success. The buzzword “embedded analytics” didn’t even exist back when we first started…
Person pointing at Laptop with varying technology behind on blackboard

Leveraging Technology for a Competitive Advantage

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Growing a successful business as a producer of spirits and wines is no easy task. There are countless variables, obstacles, challenges, and pitfalls for a new beverage producer to overcome, and the competition is fierce. Nevertheless,…