Category: Sales Execution

Bottles of wine on shelf down a row

Hand Selling Meets Sales Automation

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Beverage Media Group’s Zachary Sussman writes an article on the burgeoning significance of “hand selling” niche varietals. The explosion of consumer interest in new and exciting beverage experiences, he describes in an article…
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Understanding Embedded Analytics

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It was early in the genesis of GreatVines that we realized including business insights and results with our application was critical to its success. The buzzword “embedded analytics” didn’t even exist back when we first started…
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Leveraging Technology for a Competitive Advantage

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Growing a successful business as a producer of spirits and wines is no easy task. There are countless variables, obstacles, challenges, and pitfalls for a new beverage producer to overcome, and the competition is fierce. Nevertheless,…
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Tech Helps Alcohol Producers Take Charge

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Strategies for driving sales and trade marketing success in the beverage industry are as important to a burgeoning regional producer as they are to the world’s largest, most well-known portfolios of brands. It is our contention…
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Choosing a Sales & Marketing Solution

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  Should you engage a best-in-class solution to automate each specific facet of your organization’s beverage sales and marketing activities? Or does it make more sense to implement an integrated solution, configured to…
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Spring Training : Beverage Sales Pros

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If you’re a baseball fan like me, you’re always invigorated this time of the year when the boys of summer report to the sunny states of Arizona and Florida to begin Spring Training.  The smell of the groomed infield clay and…
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Right Tools for a Job Are Only Half the Battle

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Want to get the most from your implementation of GreatVines? I know you do! Yet, it is safe to say, for all the benefits you wish to gain from using this powerful solution, you’re probably only yielding a portion of what you…
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Didn’t Make the Top 30 Domestic Wineries List? Gain Advantage Using Tech Tools

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There are more than 9,000 domestic wineries in the United States, yet 90% of all the wine sold in America is produced by a mere handful of producers. Yes, the Wine Business Monthly WBM30 list is out in this month’s issue and…
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NOT an Invasive Species – How GreatVines Integrates with Existing IT Ecosystems

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Think about introducing any new software solution into an organization’s IT landscape is like introducing a non-native species into an existing ecosystem. The ecosystem already enjoys a balance between the complex biodiversity…