Category: Sales Execution

Person at Split Roads Between Success or Failure

GreatVines Proven-Successful Implementation Part 1

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  The old saw says, “one must learn to crawl before one can walk, run or fly”. With anticipations running high for the efficiency and productivity boost promised by a new solution, organizations often overlook key,…
Default Baseball Stadium

“Homers” – Leverage Data to Hit It Out

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  A wise man (well, okay, it was Homer Simpson) once said, “Here’s to alcohol: the cause of, and solution to, all of life’s problems.” To coin a Homeresque phrase, we might modify the toast like this: “Here’s…
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Tips for Top Performers

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You can hire top-performing salesmen and women with the most impressive track records of sales success in their prior jobs. But do you ever wonder why they’re looking for new employers in the first place? Often it is because,…
Scissors clipping off a person

Is AB InBev’s High End Field Team Reduction a Mistake?

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Disclosure: AB Inbev is not a GreatVines client and we are not outlining the following as a means of helping them achieve any particular advantage. We just wanted to take the opportunity to point out something we disagree with from a strategy…
Person holding their fist up in success while looking at phone

Great Way to Boost Wine Sales in a Competitive Environment

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Getting your wine into the chain accounts is a well-worn strategy for promoting the label to larger, retail audiences. Sweet-talking sommeliers into including your labels on their lists in well-known restaurants is another, more…
sales solutions

Is Your Sales Solution Flexible Enough

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  The intricacies of the 3-tier system for alcoholic beverage distribution most certainly qualify as the kind of complex business process GreatVines (and automation technology in general) is designed to automate, including…
tech tools

Pace of Change Cements Need for Better Tech Tools

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Continuing the trend after a banner year for all liquor sales. The beverage alcohol industry is expected to continue to exhibit growth. However, part of that growth is due to a diversification and the emergence of new, products…
Bartender Standing Ready for Orders Facing User

Harness the Ambition of the “Celebrity Bartender” to Sell More

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The Booze Business Blog published a recent post discussing the evolution of the professional bartender. Once a job not known for any significant advancement opportunity, today, bartenders are increasingly embracing the role…
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3 Ways To Run Sales & Trade Marketing

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Successfully leveraging beverage sales tools like GreatVines to improve retail execution and marketing efficiency relies heavily on data analytics. In fact, most industries adopting automation and management software rise or fall…