Tag: Education

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Distributors Getting Smart About Their Sales Processes In Order to Grow

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The evolution of consumer tastes over the last decade has spawned an explosion of brands – beer, wine and spirits – resulting in an already crowded field becoming nearly unmanageable without some kind of technology. Plus, as…
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Leading Indicators Turn Good Sales Reps into Great Ones

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Pressing sales reps to stretch themselves beyond simple volume-based sales incentives not only yields better long-term results for the brand, but also helps transform reps from simple functionally-focused assets to strategic-selling…
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The Wine Import Business: Proactive Pricing in an Ever-Changing Market

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Importing wine to the North American market is a complex business. While essentially managing two separate sets of books—one for international suppliers and one for North American distributors, you’re now also dealing with all the new…
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How to Solve Your Major Three-Tier Pricing Challenges With Winery Software

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When was the last time you revisited your pricing and trade spend management strategies? Was it five years ago? Ten? More? As we get rolling in 2022, this is your opportunity to address the common pricing challenges winery and import businesses…
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Automated Data Integration with Top Three-Tier National Wine Distributors Now Available

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Automated Data Integration with Top Three-Tier National Distributors Now Available to Improve Wine Industry Price Management Processes FOR IMMEDIATE RELEASE  NAPA, CA — Tradeparency is happy to announce the latest release…
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Choosing the Right Wine Pricing Tool

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The profitability of your three-tier winery is inextricably linked to the pricing of your products. But effective pricing, from distributor incentives to retail placement, carries numerous challenges. Without the right wine pricing tool…
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Pricing Strategy: How to Improve Your Wine Business Plan for Processing Billbacks

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Some say making wine is an art, not a business—we say it’s both. If you make “pour” business decisions (sorry, we had to), you will not be able to adequately distribute your time, effort, and money into crafting beautiful wine. Traditionally…
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How to Win in The Art and Science of Wine Depletions

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The old cliché goes something like “wine is the only art you can drink,” but there should be a saying for those working inside the industry “selling wine is an art you can perfect with science.”   For anyone in operations,…
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The Forgotten People: Wine Pricing Challenges for National On-Premise Accounts 

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Just as a perfect Cabernet depends on the right amount of sunshine, the profitability of your three-tier winery or wine importing business depends on accurate pricing. National account managers are the key to building the best offering…