Tag: Education

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Direct to Consumer CRM vs Trade CRM for Wineries

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We were recently interviewed and asked about the differences between Direct to Consumer CRM and Trade CRM, particularly for wine producers.  Wine producers are unique in the Alcoholic Beverage space in that they are allowed to sell directly…
Bottles of Brandy and Whiskey

Using Technology to Sell More Cases

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When you are in sales, time is money.  The more time you spend selling, versus other administrative activities, the more you will sell.  So, what are the 3 things sales reps absolutely need at their fingertips to make the best use of their…
Chatter Collaboration Cloud

Why Chatter Matters

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We at GreatVines have been very excited about the rollout and promotion of Chatter on the Force.com platform. If you watched Superbowl XLV and the Halftime show, you saw animated videos featuring will.i.am, the Black Eyed Peas and Chatter. The…
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Dreamforce 2010 – A Newcomer Perspective

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In early December I had the chance to attend Dreamforce 2010. Not having been to salesforce.com’s Dreamforce event before, I really didn’t know what to expect.  I’ve been to plenty of big trade shows in the past, including…
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Do distributors need CRM?

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It’s all about market share.  Here is how I learned that.  I “grew up” in the wine & spirits industry in New York, working for and with some of the biggest and best companies, brands and distributors in the business.  I was…