Tag: Information

Beer on a Table

Keeping Beer Competitive in a Changing Market

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Back in May, Beer Business Daily (BBD) reported on growing clouds surrounding the beer segment of the beverage alcohol industry. While beer has been showing strength in recent memory, there are some troubling portends for brewers;…
Analytics

Elevating Analytics Through Sales Organization

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To paraphrase Elvis, “A little less analytics and little more action”. As striking as this may sound, the point is to simplify the management ask of salespeople to make sales. This requires that BOTH parties (analytics…
GreatVines Booth

3 Reasons to Visit GreatVines at WSWA

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It’s that time of the year again! We’re getting ready to exhibit at the Wine and Spirits Wholesalers of America 75th Annual Convention & Exposition April 30 – May 3 in Vegas.  We’ll be out in full force, ready to share all the…
GreatVines Logo Inventiv App Logo

GreatVines & Inventiv Announce Deep-Link Technology Integrations

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April 25, 2018, St. Helena, CA –Just ahead of the Wine and Spirits Wholesale Association (WSWA) annual convention in Las Vegas, GreatVines and Inventiv, both leaders in cloud-based sales technologies for beverage suppliers and distributors,…
Dart on a Dartboard

Three Do’s and Don’ts of Retail Sales Execution

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Let’s contrast the retail execution approaches of two different alcoholic beverage product sales teams to illustrate the critical importance of strong retail execution. Both beverage sellers are attempting to increase sales by…
city scape climbing mountain

Setting Smarter Goals Elevates Performance

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We’ve all been taught since grade school that success follows a predictable pattern. Set goals. Pursue said goals. Measure performance. Succeed! However, setting goals alone is not enough to ensure your success. In fact, setting…
slingshot sky

Beverage Suppliers, We Got a Slingshot for You!

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New and emerging suppliers of alcoholic beverages can relate to David in the parable of David and Goliath. Trying to break through in an industry dominated by a handful of immense and growing conglomerates can sometimes feel like…
Shopping Cart on wood floor carrying metal ball

Advice for Distributors in the Age of Amazon

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Science fiction writer H.G. Wells is credited with uttering the famous quote, “Adapt or perish, now as ever, is nature’s inexorable imperative”. As purveyors of technology that would have been considered a flight of science…
Hand Using Phone with blue background

How To Use Goals for Better Results

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It’s a New Year and you know what that means? If you work in sales, its goal time! Yes friends, it’s that time of the year when leadership goes through the exercise of establishing the goals that will drive the company’s…