Tag: Information

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Understanding Embedded Analytics

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It was early in the genesis of GreatVines that we realized including business insights and results with our application was critical to its success. The buzzword “embedded analytics” didn’t even exist back when we first started…

Craft Beer Sales Slump – Why and What to do

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There is no question that Craft Beer has seen a massive growth spurt in the last decade. Consumers have increasingly turned to the more flavorful and higher cost brews from a wider number of suppliers, as well as embracing a constant…
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Sales through Focus on Smaller Sizes

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Here’s a great insight worth reflecting upon with respect to your go-to-market strategy. Do you offer core products in small formats to capitalize on non-traditional placements and get your product into the hands of more consumers?…
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Ignore Online Customer Complaints and Feedback, Right?

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The short answer is no, the long answer is hell no. Complaints and feedback are a perfect opportunity to engage with your customers. It gives you the opening to start a conversation and genuinely show what you and your business…
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Choosing a Sales & Marketing Solution

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  Should you engage a best-in-class solution to automate each specific facet of your organization’s beverage sales and marketing activities? Or does it make more sense to implement an integrated solution, configured to…
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Right Tools for a Job Are Only Half the Battle

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Want to get the most from your implementation of GreatVines? I know you do! Yet, it is safe to say, for all the benefits you wish to gain from using this powerful solution, you’re probably only yielding a portion of what you…
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NOT an Invasive Species – How GreatVines Integrates with Existing IT Ecosystems

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Think about introducing any new software solution into an organization’s IT landscape is like introducing a non-native species into an existing ecosystem. The ecosystem already enjoys a balance between the complex biodiversity…
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2-MINUTE WARNING: Ten Q2 Action Items Wineries and Distilleries Can’t Ignore

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There’s only six weeks left in the first quarter of 2017. Yikes! I know you are knee deep in the daily business of production, in addition to marketing, trade shows, tastings, and mopping the floor. Now I’m going to give you…
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What’s in it for Me? Attaining Preferred Supplier Status

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Motivated suppliers often come to the realization that there is an enormous benefit in improving their relationships with distributors in an increasingly crowded marketplace. We have been increasingly queried by suppliers (both…