Tag: Marketing
Avoid Joining the 85% of New Products that Fail in the Marketplace
Articles, News, Trade Promotion
Nielsen recently announced a new statistic: 85% of new products fail in the marketplace. This startling number should get all of us thinking.
We all want to be successful, and we get paid to build successful brands. What…
SQL Pass Summit 2014 Great Success!
Articles, Events, NewsMDX, aggregations, scope assignments… SQL Pass Summit 2014 was data nerd heaven in terms of having access to uber experts who you can ask and learn from. Some learn from white papers only or maybe a book. Personally, I prefer face to face…
Change Management: Ever a Struggle
Articles, Retail Space Management
Like many of us, I attend a lot of conferences. At one of them I moderate an annual CIO roundtable full of bright folks that get together and share ideas and experiences. As part of our regular practice, we collect topics from…
Why Tech-Savvy Suppliers And Distributors Have An Advantage
Articles, Retail Space Management
The technology available in the Beverage Sales market today has created two camps that are both competing for the same sales and customers. Some companies stick to old formulas, often implemented several decades ago, and rely on…
What Happens in GreatVines Stays in GreatVines
Articles, Sales Execution
“The key to this business is personal relationships” — Jerry Maguire (Tom Cruise) quoting famous (but fictional) sports agent Dicky Fox
We live and work in a relationship-driven business. The key drivers are not merely…
What Happens in GreatVines Stays in GreatVines
Articles, Retail Space Management, Sales Execution, Trade Promotion
“The key to this business is personal relationships” — Jerry Maguire (Tom Cruise) quoting famous (but fictional) sports agent Dicky Fox
We live and work in a relationship-driven business. The key drivers are not merely…
3 Ways to Simplify Training and Start Executing
Articles, Sales Execution
The best sales reps in the industry all have their own way of working that they become very comfortable with. But even the best aren’t maximizing their selling opportunities. An important part of our training is showing how GreatVines…
Business Impact Launches a Cloud BI Solution
Articles, Data Analytics, NewsThis week we launch our Business Intelligence solution for the cloud – Business Impact’s SaaS (Software-as-a-Service) solution. Clients often ask us, why BI in the cloud? What does business intelligence in the cloud do for my organization? …
Take Control of Your Convenience Store Purchasing Data
Articles, Data Analytics, Retail Space ManagementThe glory days where distributors offered full guarantee on all spoilage seems to be gone and in general we see a trend of more and more activities being pushed downstream and your convenience store purchasing data is becoming more and more…