Tag: News

Two People Meeting for Coffee

Maximize Distributor Relationships During OND with These Guiding Principles – Part One

,
Navigating the three-tier system during the intense pace of OND as a supplier isn’t easy. It comes with unique challenges: Accounts are busy, buyers are slammed, and reps are trying to earn the lion’s share of their annual…
Woman Standing facing camera with inotebook in hand. Office in background blurred

Industry Veteran Tom Baril joins GreatVines as Vice President of Sales

,
December 13, 2018, St. Helena, CA The GreatVines team is excited to announce the appointment of Tom Baril as VP Sales. In this new role, Tom will work with beverage industry suppliers and wholesalers to deliver the most powerful…
GreatVines Booth

3 Reasons to Visit GreatVines at WSWA

,
It’s that time of the year again! We’re getting ready to exhibit at the Wine and Spirits Wholesalers of America 75th Annual Convention & Exposition April 30 – May 3 in Vegas.  We’ll be out in full force, ready to share all the…
NBWA Outside Conference

NBWA Takeaway: Tonic for What’s “Ale-ing” Brewers

,
The cyclical nature of any business across any industry is nothing new. There is an ebb and flow to all markets and some segments will always be heating up while others are cooling. No one segment really enjoys being “king of…
Liquor Section in Grocery Store

Nielsen and GreatVines Agree on Shelf Space Strategies

, ,
As was recently noted by a Nielsen representative, “Distribution has a near-perfect correlation with sales volume and there’s a lot of pressure for your product to be on the right retailer’s shelves across channels while maximizing…
POI Report Cover

The POI’s Recommendations Mirror GreatVines

,
A widely regarded report from an influential industry analyst organization contained recommendations for suppliers and distributors that could have easily been cribbed from the pages of GreatVines papers, studies and posts. Read…
Numerous Dollar Bills with blue background(sky)

Tax Cut for Brewers Perfect Reason to Automate Beer Sales

, , ,
The Beer Institute and the National Beer Wholesalers association issued a study last month revealing the U.S. beer industry can be credited with creating better than 2.2 million jobs paying a total of $103 billion in wages and…
3 Tier Shelf of Small Liquor Bottles Varying in Brand

Sales through Focus on Smaller Sizes

, ,
Here’s a great insight worth reflecting upon with respect to your go-to-market strategy. Do you offer core products in small formats to capitalize on non-traditional placements and get your product into the hands of more consumers?…
Woman Standing facing camera with inotebook in hand. Office in background blurred

Beer Business Daily — What’s Driving Distributors to Embrace New Technology?

,
Everyone’s favorite barley blogger, Harry Schuhmacher at Beer Business Daily posted a piece that really piqued our interest here at the GreatVines blog. Titled, “Distributors Cite Technology, Data Analytics as Change Agents Driving…