Tag: Pricing

From Stone Age to Digital Age: Why Wineries Must Ditch Excel for Modern Pricing Platforms

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TLDR If you manage pricing on Excel spreadsheets and email them back and forth, you are in the Stone Age. Modern pricing platforms outshine Excel in many aspects. They offer significantly enhanced accuracy and speed, superior version…
graphs charts planning data

5 Ways that Tradeparency Overdelivers Compared to Price 2.0

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The three-tier system is filled with challenges like regulatory compliances, multi-level pricing structure, and data integration that highlights your sales teams’ efforts. Your pricing solution shouldn’t be one of these challenges…
3 Glasses of wine varying kinds on black table, blurred background

3 Critical Questions About Your BTG Program to Determine On-Premise Wine Sales Profitability

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Getting your wines on by-the-glass (BTG) lists in restaurants is a top goal for many wineries. Being readily available and offered at the point of consumption in a desirable format (“I’ll take a glass of that, please!”) can convert…
Machine lifting red metal storage unit

The Wine Import Business: Proactive Pricing in an Ever-Changing Market

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Importing wine to the North American market is a complex business. While essentially managing two separate sets of books—one for international suppliers and one for North American distributors, you’re now also dealing with all the new…
Wine Bottles with $ symbol and ? beneath

How to Solve Your Major Three-Tier Pricing Challenges With Winery Software

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When was the last time you revisited your pricing and trade spend management strategies? Was it five years ago? Ten? More? As we get rolling in 2022, this is your opportunity to address the common pricing challenges winery and import businesses…
Cyan glass pouring into wine glass with blue background

Depletion Data vs. Billback Data: What You Need to Know for Accurate Winery Accounting

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If you work in the highly competitive three-tier wine sector, you know that price is the impetus to your brand and your bottom line. So, when it comes to accounting for wineries, getting accurate data is essential.  But one of…
Dollar Symbols on 2 glasses of wine with area in between indicating a gap

5 Ways to Cover the Common 30% Gap in Wine Margin Management

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Depletion allowances (DAs) are often the “name of the game” in three-tier wine industry pricing. That’s because DAs make up the majority of promotion and price discounting at the distributor level. DA’s are an agreement between the…
Red and White wine Setups with Sale and % in top left

Tracking Success of the Top 5 Wine Sales Promotions: BTG, Quantity Discounts, Closeouts, Incentives, and Samples

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In the three-tier wine industry, there are a variety of pricing and promotion strategies you may implement with a distributor in hopes of driving more sales. But, do you know which discounts are worth it? Which ones work the best and when…
Case of Wine with Orange Label of 3 Dollar Symbols on top Left

Beyond Depletion Allowance: The Top 8 Mistakes Wineries Make With Pricing Management

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Every winery/importer has the same ultimate goal with pricing management: knowing the true net dollar sales amount of your wine. Now of course, that means getting a solid, comprehensive handle on everything (and we mean everything) gross-to-net…