Tag: Sales

Tall Machines With Lasers coming out of them on Snow with mountains behind

The Weapons of War Evolve to Address the Changing Nature of the Battle

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The old saw says, “never bring a knife to a gunfight”. The idea that it is foolish to enter into a battle situation with outclassed weaponry is not a new one.  It is an idea that can easily be applied to the fate of beverage distributors…
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How to become a “Preferred” Supplier within the Distributor Network

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Preferred Verb prəˈfərd liked better than another or others Synonyms: would rather have, favor, be more partial to What does it mean to be a “preferred” supplier at a distributor? When you achieve “preferred”…
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Beer Business Daily — What’s Driving Distributors to Embrace New Technology?

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Everyone’s favorite barley blogger, Harry Schuhmacher at Beer Business Daily posted a piece that really piqued our interest here at the GreatVines blog. Titled, “Distributors Cite Technology, Data Analytics as Change Agents Driving…
Choose your 3-Tier Adventure Distributors that help themselves. 3 Tiers of distribution variation animated

Choose Your 3-Tier Distribution Adventure

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For the first GreatVines Infographic we thought we would explore the different paths that a supplier might take to get their products into market. Do you “outsource” all of your brand development and activation to your distributors or…
Increase sales on graph with red arrow indicating an increasing line

3 Key Objectives to Achieving Superior Sales in 2016: Mid-Year Spot Check

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In the early days of 2016, with Auld Lang Syne still ringing in our ears, we put forth a post designed to offer concrete steps that beverage producers should take toward making 2016 their best year of sales ever.  We offered three…
Sales Chart with continual growth show by Bars and Red Line on chalk board

Don’t Just Survey, Sell!

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Since the repeal of prohibition, suppliers have been conducting retail and on-premise surveys to gather information about their brands and competitors in the market. This market intelligence has been gathered, analyzed and presented…
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The “Programmarian” Explosion – GreatVines’ Evolutionary Linkage

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More than half a billion years ago, there was a quantum leap in the variety and complexity of life on Earth.  After eons of the unchanged supremacy of sponges and other simple life forms, a tipping point occurred which scientists…
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Effective Sales and Depletion Reporting is More than Just “Cases Sold”

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  If you’re not leveraging contemporary best practices for sales and depletion reporting in today’s hyper-competitive beverage marketplace, you’re falling behind.  Things have changed and old, volume-focused depletion…
Woman Holding white wine bottle in front of shelves of bottles

Unlock Your Pricing Potential

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There are tangible benefits to exerting greater control over pricing, particularly when it comes to selling beverages via the 3-tier system. But, just what does that mean to “exert greater control” over pricing?  Some say…