Tag: Spirits

slingshot sky

Beverage Suppliers, We Got a Slingshot for You!

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New and emerging suppliers of alcoholic beverages can relate to David in the parable of David and Goliath. Trying to break through in an industry dominated by a handful of immense and growing conglomerates can sometimes feel like…
Dog As a Super-Hero

5 Strategies for Becoming Beverage Selling Superheroes

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Want to know how to become the beverage distribution superhero that you know you can be as a wholesaler? Want to be able to leap the tallest competitor in a single bound? Then you’ll want to learn these top five strategies wholesalers…
Hand Using Phone with blue background

How To Use Goals for Better Results

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It’s a New Year and you know what that means? If you work in sales, its goal time! Yes friends, it’s that time of the year when leadership goes through the exercise of establishing the goals that will drive the company’s…
M&A with big fish about to eat a smaller fish

GreatVines Supports M&A Activity for Alcoholic Beverage Companies

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  Shanken News Daily’s article titled, “Craft Spirits Continue Bull Run, With More M&A Activity On The Horizon” details the growing wave of merger and acquisition (M&A) activity occurring within the alcoholic…
Hand Placing Wood Domino Perpendicular

GreatVines Proven-Successful Implementation Part 2

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Nothing is more damaging to a beverage sales force than undertaking the effort to deploy a sales process automation solution that fails to live up to its potential. There is a lot that can go wrong during implementation of such…
Person at Split Roads Between Success or Failure

GreatVines Proven-Successful Implementation Part 1

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  The old saw says, “one must learn to crawl before one can walk, run or fly”. With anticipations running high for the efficiency and productivity boost promised by a new solution, organizations often overlook key,…
Cuervo Games Sign

Experiential Marketing Part Of Your Brand Strategy?

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Brand activation – campaigns, events, or experiences enabling your brand to engage directly with consumers – is a hot strategy in beverage alcohol sales these days. Building a loyal brand community around your beverage via…
Cogs turning on Computer Monitor

Pace of Change Cements Need for Better Tech Tools

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Continuing the trend after a banner year for all liquor sales, the beverage alcohol industry is expected to continue to exhibit growth. However, part of that growth is due to a diversification and the emergence of new, products…
3 Tier Shelf of Small Liquor Bottles Varying in Brand

Sales through Focus on Smaller Sizes

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Here’s a great insight worth reflecting upon with respect to your go-to-market strategy. Do you offer core products in small formats to capitalize on non-traditional placements and get your product into the hands of more consumers?…