Tag: Supplier

Direct to Consumer CRM vs Trade CRM for Wineries

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We were recently interviewed and asked about the differences between Direct to Consumer CRM and Trade CRM, particularly for wine producers.  Wine producers are unique in the Alcoholic Beverage space in that they are allowed to sell directly…

10 Questions Suppliers Must be Able to Answer

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What is your most important sales initiative this year? Do you have measurable goals in place that indicate your success and how are you doing against those goals? Which are the most important accounts for your brands? “Fine…

Plan, Manage and Measure

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We believe that GreatVines is game changing for the Alcoholic Beverage industry because it brings best-of-breed CRM with Business Intelligence and Sales Management capabilities such as Sales Goals and Activity Goals. So many of these tactics…