Tag: Technology
GreatVines Makes Promotion Optimization Institute’s 2016 Vendor Panorama
Articles, News, Sales Execution
The POI Analysis Evaluates Leading Software Solutions for Retail Execution
St. Helena, CA – Monday, July 7, 2016 – GreatVines was included in the Promotion Optimization Institute’s (POI) 2016 Retail Execution…
Don’t Just Survey, Sell!
Articles, Retail Space Management
Since the repeal of prohibition, suppliers have been conducting retail and on-premise surveys to gather information about their brands and competitors in the market. This market intelligence has been gathered, analyzed and presented…
The “Programmarian” Explosion – GreatVines’ Evolutionary Linkage
Articles, Data Analytics
More than half a billion years ago, there was a quantum leap in the variety and complexity of life on Earth. After eons of the unchanged supremacy of sponges and other simple life forms, a tipping point occurred which scientists…
Effective Sales and Depletion Reporting is More than Just “Cases Sold”
Articles, Retail Space Management
If you’re not leveraging contemporary best practices for sales and depletion reporting in today’s hyper-competitive beverage marketplace, you’re falling behind. Things have changed and old, volume-focused depletion…
Unlock Your Pricing Potential
Articles, Pricing
There are tangible benefits to exerting greater control over pricing, particularly when it comes to selling beverages via the 3-tier system. But, just what does that mean to “exert greater control” over pricing? Some say…
4 Ways to Manage Wholesaler Changes to Come out Ahead
Articles, Retail Space Management
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change” – Charles Darwin
Change is inevitable. It’s also an opportunity to grow. To make the best of…
3 Ways To Improve Sales Execution With Social Media
Articles, Sales Execution
When our partner Salesforce.com first introduced “Chatter” and “Social Contacts” as part of their new Social Enterprise Platform in 2011, I was already hooked. In his Dreamforce keynote a year earlier, CEO Marc…
5 Ways to Stop “Heat Loss” in Your Sales Process
Articles, Sales Execution
Last summer I was doing some research for a speech I was giving about the role of technology in the “flavor experience.” I was fascinated by the latest advancements in commercial cooktops. With the old way of cooking, you…
Smart Sales Goals for 2016 – 3 Strategic Examples
Articles, Retail Space Management
As we close out 2015, now is the time to lock in your goals for 2016. Make a New Year’s resolution to stop setting goals solely for lagging sales indicators like shipments, and focus on implementing effectual sales goals for…