Tag: Technology

POI Retail Execution Panorama 2016 Thumbnail

GreatVines Makes Promotion Optimization Institute’s 2016 Vendor Panorama

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The POI Analysis Evaluates Leading Software Solutions for Retail Execution St. Helena, CA – Monday, July 7, 2016 – GreatVines was included in the Promotion Optimization Institute’s (POI) 2016 Retail Execution…
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Don’t Just Survey, Sell!

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Since the repeal of prohibition, suppliers have been conducting retail and on-premise surveys to gather information about their brands and competitors in the market. This market intelligence has been gathered, analyzed and presented…
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The “Programmarian” Explosion – GreatVines’ Evolutionary Linkage

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More than half a billion years ago, there was a quantum leap in the variety and complexity of life on Earth.  After eons of the unchanged supremacy of sponges and other simple life forms, a tipping point occurred which scientists…
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Effective Sales and Depletion Reporting is More than Just “Cases Sold”

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  If you’re not leveraging contemporary best practices for sales and depletion reporting in today’s hyper-competitive beverage marketplace, you’re falling behind.  Things have changed and old, volume-focused depletion…
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Unlock Your Pricing Potential

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There are tangible benefits to exerting greater control over pricing, particularly when it comes to selling beverages via the 3-tier system. But, just what does that mean to “exert greater control” over pricing?  Some say…
Accounts with Current Menu Features example GreatVines app

4 Ways to Manage Wholesaler Changes to Come out Ahead

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“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change” – Charles Darwin Change is inevitable. It’s also an opportunity to grow.  To make the best of…
Look For Unique "Social Insights" Greatvines Example Screenshot

3 Ways To Improve Sales Execution With Social Media

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When our partner Salesforce.com first introduced “Chatter” and “Social Contacts” as part of their new Social Enterprise Platform in 2011, I was already hooked. In his Dreamforce keynote a year earlier, CEO Marc…
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5 Ways to Stop “Heat Loss” in Your Sales Process

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Last summer I was doing some research for a speech I was giving about the role of technology in the “flavor experience.” I was fascinated by the latest advancements in commercial cooktops. With the old way of cooking, you…
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Smart Sales Goals for 2016 – 3 Strategic Examples

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As we close out 2015, now is the time to lock in your  goals for 2016. Make a New Year’s resolution to stop setting goals solely for lagging sales indicators like shipments, and focus on implementing effectual sales goals for…