Tag: Technology

Person holding their fist up in success while looking at phone

Great Way to Boost Wine Sales in a Competitive Environment

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Getting your wine into the chain accounts is a well-worn strategy for promoting the label to larger, retail audiences. Sweet-talking sommeliers into including your labels on their lists in well-known restaurants is another, more…
Numerous Dollar Bills with blue background(sky)

Suppliers Need To Up Their Game

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If there’s one thing technology is exceptionally suited to address, it is collaboration between groups across widely diverse locations as well as within the relationships between business organizations and their partners. Case…
Bottles of Wine, Red and White

Is Your Sales Solution Flexible Enough

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  The intricacies of the 3-tier system for alcoholic beverage distribution most certainly qualify as the kind of complex business process GreatVines (and automation technology in general) is designed to automate. Want to…
Cogs turning on Computer Monitor

Pace of Change Cements Need for Better Tech Tools

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Continuing the trend after a banner year for all liquor sales, the beverage alcohol industry is expected to continue to exhibit growth. However, part of that growth is due to a diversification and the emergence of new, products…
Liquor Section in Grocery Store

Nielsen and GreatVines Agree on Shelf Space Strategies

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As was recently noted by a Nielsen representative, “Distribution has a near-perfect correlation with sales volume and there’s a lot of pressure for your product to be on the right retailer’s shelves across channels while maximizing…
POI Report Cover

The POI’s Recommendations Mirror GreatVines

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A widely regarded report from an influential industry analyst organization contained recommendations for suppliers and distributors that could have easily been cribbed from the pages of GreatVines papers, studies and posts. Read…
Close up on Silver Metal Cogs Turning

3 Ways To Run Sales & Trade Marketing

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Successfully leveraging beverage sales tools like GreatVines to improve retail execution and marketing efficiency relies heavily on data analytics. In fact, most industries adopting automation and management software rise or fall…
Two Beers In Separate Glass Kinds

RateBeer Brouhaha Illustrates Value of Data in Beverage Sales

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  Wherever you stand on the whole A-B InBev RateBeer.com brew-haha (sorry we couldn’t resist), there is one unassailable point to be noted. That being, the role played by data in the contemporary beverage alcohol sales…
Numerous Dollar Bills with blue background(sky)

Tax Cut for Brewers Perfect Reason to Automate Beer Sales

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The Beer Institute and the National Beer Wholesalers association issued a study last month revealing the U.S. beer industry can be credited with creating better than 2.2 million jobs paying a total of $103 billion in wages and…