Tag: Trade Marketing

BevPath video introduction screenshot

Introducing to BevPath – The Next Evolution in Beverage Industry Collaboration

Convenience stores are more profitable if they have the resources to complete market basket analysis. Watch this 3-minute video on how easy it is with the right tool.
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3 Critical Questions About Your BTG Program to Determine On-Premise Wine Sales Profitability

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Getting your wines on by-the-glass (BTG) lists in restaurants is a top goal for many wineries. Being readily available and offered at the point of consumption in a desirable format (“I’ll take a glass of that, please!”) can convert…
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The Wine Import Business: Proactive Pricing in an Ever-Changing Market

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Importing wine to the North American market is a complex business. While essentially managing two separate sets of books—one for international suppliers and one for North American distributors, you’re now also dealing with all the new…
Grapes, Wine Bottle, Glass on orange enter button, white keyboard.

Automated Data Integration with Top Three-Tier National Wine Distributors Now Available

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Automated Data Integration with Top Three-Tier National Distributors Now Available to Improve Wine Industry Price Management Processes FOR IMMEDIATE RELEASE  NAPA, CA — Tradeparency is happy to announce the latest release…
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Pricing Strategy: How to Improve Your Wine Business Plan for Processing Billbacks

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Some say making wine is an art, not a business—we say it’s both. If you make “pour” business decisions (sorry, we had to), you will not be able to adequately distribute your time, effort, and money into crafting beautiful wine. Traditionally…
Blonde Woman Holding Wine bottle in front of shelf with others choosing

How to Win in The Art and Science of Wine Depletions

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The old cliché goes something like “wine is the only art you can drink,” but there should be a saying for those working inside the industry “selling wine is an art you can perfect with science.”   For anyone in operations,…
Red and White wine Setups with Sale and % in top left

Tracking Success of the Top 5 Wine Sales Promotions: BTG, Quantity Discounts, Closeouts, Incentives, and Samples

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In the three-tier wine industry, there are a variety of pricing and promotion strategies you may implement with a distributor in hopes of driving more sales. But, do you know which discounts are worth it? Which ones work the best and when…
Increase sales on graph with red arrow indicating an increasing line

3 Key Objectives to Achieving Superior Sales in 2016: Mid-Year Spot Check

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In the early days of 2016, with Auld Lang Syne still ringing in our ears, we put forth a post designed to offer concrete steps that beverage producers should take toward making 2016 their best year of sales ever.  We offered three…
Man in blue collared shirt pointing upwards to right with warehouse boxes behind

Effective Sales and Depletion Reporting is More than Just “Cases Sold”

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  If you’re not leveraging contemporary best practices for sales and depletion reporting in today’s hyper-competitive beverage marketplace, you’re falling behind.  Things have changed and old, volume-focused depletion…