Tag: Trade Marketing

Unlock Your Pricing Potential
Articles, Pricing
There are tangible benefits to exerting greater control over pricing, particularly when it comes to selling beverages via the 3-tier system. But, just what does that mean to “exert greater control” over pricing? Some say…

Change Management: Ever a Struggle
Articles, Retail Space Management
Like many of us, I attend a lot of conferences. At one of them I moderate an annual CIO roundtable full of bright folks that get together and share ideas and experiences. As part of our regular practice, we collect topics from…

What Happens in GreatVines Stays in GreatVines
Articles, Retail Space Management, Sales Execution, Trade Promotion
“The key to this business is personal relationships” — Jerry Maguire (Tom Cruise) quoting famous (but fictional) sports agent Dicky Fox
We live and work in a relationship-driven business. The key drivers are not merely…

Aptean BI – Business Intelligence Review
Articles, Data Analytics, Retail Space ManagementAptean announced at its Edge conference a corporate BI platform in QlikView. One size will fit all. Pre-integrated dashboards ready to go; you could change them but then that is your responsibility. These were the messages regarding Aptean…

Aptean Edge Review – From Behind the Sign
Articles, Data Analytics, Trade PromotionRoughly 1000 customers from a dozen computer systems have come to Aptean Edge at the MGM Grand hotel in Las Vegas, most happy to be out of the office and eager to hear the Aptean updates. Like most user conferences, Aptean Edge has sessions…

Business Impact Launches a Cloud BI Solution
Articles, Data Analytics, NewsThis week we launch our Business Intelligence solution for the cloud – Business Impact’s SaaS (Software-as-a-Service) solution. Clients often ask us, why BI in the cloud? What does business intelligence in the cloud do for my organization? …

Convenience Stores Perform Market Basket Analysis To Increase Profitability
Articles, Data Analytics, Retail Space ManagementOne of the most valuable pieces of information in the Convenience Store industry revolves around your customers’ buying habits, their market basket analysis. Understanding your customers’ behaviors to develop effective merchandising strategies…

SQL PASS Summit Keynote
Articles, Data Analytics, EventsTHANK GOD! I’m watching the keynote at SQL Pass and Microsoft SQL Server 2014 will allow us to ask for simple data we would never ask for and to graphically map it or chart it we would never want. No assistance on helping users join data from…

TARGIT and Business Impact Discuss BI Partner Success!
Articles, Data Analytics, Retail Space ManagementRecently TARGIT’s team sat down with Doug Hoogervorst, Owner and CEO of Business Impact, to discuss how their partnership is generating success. As a proven team, TARGIT and Business Impact transform company’s data into information, providing…