GreatVines Proven-Successful Implementation Part 1
The old saw says, “one must learn to crawl before one can walk, run or fly”. With anticipations running high for the efficiency and productivity boost promised by a […]
Entries by Jim Thompson
GreatVines First Ever Annual Sales Execution Summit
GreatVines’ first annual Sales Execution Summit is in the books, and it was quite an illuminating event as much for the many attendees as it was for the GreatVines team. Hosted at […]
High Cost of Cheap Sales Tools
“The high cost of cheap food” is a well-known object lesson in the dangers of cutting corners. In a nutshell, the idea is this: what one saves in terms of […]
“Homers” – Leverage Data to Hit It Out
A wise man (well, okay, it was Homer Simpson) once said, “Here’s to alcohol: the cause of, and solution to, all of life’s problems.” To coin a Homeresque phrase, we […]
Experiential Marketing Part Of Your Brand Strategy?
Brand activation – campaigns, events, or experiences enabling your brand to engage directly with consumers – is a hot strategy in beverage alcohol sales these days. Building a loyal brand […]
NBWA Takeaway: Tonic for What’s “Ale-ing” Brewers
The cyclical nature of any business across any industry is nothing new. There is an ebb and flow to all markets and some segments will always be heating up while […]
Tips for Top Performers
You can hire top-performing salesmen and women with the most impressive track records of sales success in their prior jobs. But do you ever wonder why they’re looking for new […]
Is AB InBev’s High End Field Team Reduction a Mistake?
Disclosure: AB Inbev is not a GreatVines client and we are not outlining the following as a means of helping them achieve any particular advantage. We just wanted to take […]
Great Way to Boost Wine Sales in a Competitive Environment
Getting your wine into the chain accounts is a well-worn strategy for promoting the label to larger, retail audiences. Sweet-talking sommeliers into including your labels on their lists in well-known […]
