Suppliers Need To Up Their Game
If there’s one thing technology is exceptionally suited to address, it is collaboration between groups across widely diverse locations as well as within the relationships between business organizations and their […]
Entries by Jim Thompson
Is Your Sales Solution Flexible Enough
The intricacies of the 3-tier system for alcoholic beverage distribution most certainly qualify as the kind of complex business process GreatVines (and automation technology in general) is designed to […]
Pace of Change Cements Need for Better Tech Tools
Continuing the trend after a banner year for all liquor sales, the beverage alcohol industry is expected to continue to exhibit growth. However, part of that growth is due to a […]
Nielsen and GreatVines Agree on Shelf Space Strategies
As was recently noted by a Nielsen representative, “Distribution has a near-perfect correlation with sales volume and there’s a lot of pressure for your product to be on the right […]
The POI’s Recommendations Mirror GreatVines
A widely regarded report from an influential industry analyst organization contained recommendations for suppliers and distributors that could have easily been cribbed from the pages of GreatVines papers, studies and […]
Harness the Ambition of the “Celebrity Bartender” to Sell More
The Booze Business Blog published a recent post discussing the evolution of the professional bartender. Once a job not known for any significant advancement opportunity, today, bartenders are increasingly embracing the role of brand […]
3 Ways To Run Sales & Trade Marketing
Successfully leveraging beverage sales tools like GreatVines to improve retail execution and marketing efficiency relies heavily on data analytics. In fact, most industries adopting automation and management software rise or […]
RateBeer Brouhaha Illustrates Value of Data in Beverage Sales
Wherever you stand on the whole A-B InBev RateBeer.com brew-haha (sorry we couldn’t resist), there is one unassailable point to be noted. That being, the role played by data […]
Tax Cut for Brewers Perfect Reason to Automate Beer Sales
The Beer Institute and the National Beer Wholesalers association issued a study last month revealing the U.S. beer industry can be credited with creating better than 2.2 million jobs paying […]
