Stop Depending So Much on Your Distributors
There’s a popular but delusional belief in the wine industry that distributors will build your brand for you. Same goes for spirits and beer suppliers. It seems a reasonable assumption […]
Entries by Jim Thompson
3 Key Objectives to Achieving Superior Sales in 2016: Mid-Year Spot Check
In the early days of 2016, with Auld Lang Syne still ringing in our ears, we put forth a post designed to offer concrete steps that beverage producers should take […]
GreatVines Makes Promotion Optimization Institute’s 2016 Vendor Panorama
The POI Analysis Evaluates Leading Software Solutions for Retail Execution St. Helena, CA – Monday, July 7, 2016 – GreatVines was included in the Promotion Optimization Institute’s (POI) 2016 Retail Execution Vendor Panorama […]
Don’t Just Survey, Sell!
Since the repeal of prohibition, suppliers have been conducting retail and on-premise surveys to gather information about their brands and competitors in the market. This market intelligence has been gathered, […]
The “Programmarian” Explosion – GreatVines’ Evolutionary Linkage
More than half a billion years ago, there was a quantum leap in the variety and complexity of life on Earth. After eons of the unchanged supremacy of sponges and […]
Effective Sales and Depletion Reporting is More than Just “Cases Sold”
If you’re not leveraging contemporary best practices for sales and depletion reporting in today’s hyper-competitive beverage marketplace, you’re falling behind. Things have changed and old, volume-focused depletion incentives are […]
Unlock Your Pricing Potential
There are tangible benefits to exerting greater control over pricing, particularly when it comes to selling beverages via the 3-tier system. But, just what does that mean to “exert greater control” […]
4 Ways to Manage Wholesaler Changes to Come out Ahead
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change” – Charles Darwin Change is inevitable. It’s also an […]
3 Ways To Improve Sales Execution With Social Media
When our partner Salesforce.com first introduced “Chatter” and “Social Contacts” as part of their new Social Enterprise Platform in 2011, I was already hooked. In his Dreamforce keynote a year earlier, CEO […]
