How to Get Your Three-Tier Wine Pricing Strategy Right
One of the most common wine pricing strategy mistakes, even among seasoned suppliers, is not leaving enough margin for multiple tiers in the sales process. It seems like a simple […]
Entries by Jim Thompson
Business Intelligence and Data Masters Use Technology to Solve Major Wine Industry Pricing Challenge
NAPA, CA — Business Impact developed Tradeparency as an answer to one of the biggest challenges wineries and wine importers face in today’s market — pricing. With years of experience helping wineries and […]
Stormbreaker Mobile Improvements May 2021
In our Stormbreaker release now includes version 2.3 of the Serenity Mobile Application, which includes a number of sync and performance improvements, as well as new features that our customers […]
How to Improve Your Distributor Sales Quarterly Business Reviews (QBRs) in 3 Easy Steps
Quarterly Business Reviews (QBRs) are essential to the supplier-distributor relationship, especially in the highly competitive and fast-paced three-tier wine industry. For sales managers, every quarter can seem like déjà vu […]
5 Ways to Cover the Common 30% Gap in Wine Margin Management
Depletion allowances (DAs) are often the “name of the game” in three-tier wine industry pricing. That’s because DAs make up the majority of promotion and price discounting at the distributor […]
Tracking Success of the Top 5 Wine Sales Promotions: BTG, Quantity Discounts, Closeouts, Incentives, and Samples
In the three-tier wine industry, there are a variety of pricing and promotion strategies you may implement with a distributor in hopes of driving more sales. But, do you know […]
Survey Strategy: Apply This Methodology to Achieve More with Data
Have you noticed that your retail surveys haven’t been providing you with much value? We at GreatVines are firm believers that factoring larger strategic goals into your survey strategy are […]
Beyond Depletion Allowance: The Top 8 Mistakes Wineries Make With Pricing Management
Every winery/importer has the same ultimate goal with pricing management: knowing the true net dollar sales amount of your wine. Now of course, that means getting a solid, comprehensive handle […]
Should You Build/Buy? A Guide to Choosing a Technology Strategy
You’ve made a decision about your sales technology: It’s time for a change or major upgrade in capabilities. There are two common strategies to finding a solution that will work […]
