Category: Articles

Brandy Cognac Drink

Rémy Cointreau Drives Success in Already Growing Segment

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We read with great interest the recent news from Wine & Spirits Daily regarding Rémy Cointreau’s 6.5% organic sales increase in the Americas for the recently concluded fiscal year – a healthy year-over-year sales increase…
GreatVines Booth

3 Reasons to Visit GreatVines at WSWA

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It’s that time of the year again! We’re getting ready to exhibit at the Wine and Spirits Wholesalers of America 75th Annual Convention & Exposition April 30 – May 3 in Vegas.  We’ll be out in full force, ready to share all the…
GreatVines Logo Inventiv App Logo

GreatVines & Inventiv Announce Deep-Link Technology Integrations

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April 25, 2018, St. Helena, CA –Just ahead of the Wine and Spirits Wholesale Association (WSWA) annual convention in Las Vegas, GreatVines and Inventiv, both leaders in cloud-based sales technologies for beverage suppliers and distributors,…
Bartender pouring a drink

Highlighting Benefits of Strategic Retail Execution Efforts

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Always happy to share research supporting the strategies and practices covered frequently in this blog. You know how we’re always urging beverage sellers to focus on leading indicators when establishing retail execution strategies…
Dart on a Dartboard

Three Do’s and Don’ts of Retail Sales Execution

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Let’s contrast the retail execution approaches of two different alcoholic beverage product sales teams to illustrate the critical importance of strong retail execution. Both beverage sellers are attempting to increase sales by…
Chess Pieces

Evolving Distributors Winning with Tech Solutions

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So many brands, so little time. Our industry has become highly diversified and there’s too much to keep track of without a technological assist. Today’s larger suppliers manage dozens of brands each with its own series of strategic…
Man at Desk Speaking on Phone

Cost Analysis of Distribution Programs

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By setting smart goals, companies can save 50% of their investment on sales driving programs. An obvious leading indicator of sales is distribution. The thought is, the more accounts sold, the more volume will follow. This is…
city scape climbing mountain

Setting Smarter Goals Elevates Performance

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We’ve all been taught since grade school that success follows a predictable pattern. Set goals. Pursue said goals. Measure performance. Succeed! However, setting goals alone is not enough to ensure your success. In fact, setting…
Olympian Skiing

What Winter Olympics and Beverage Sales Have in Common

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As the world turns its gaze to Pyeongchang, South Korea and the 23rd Winter Olympic Games, GreatVines ruminates on the elements of success driving Olympians and the parallels found among those achieving the pinnacles of success in the field…