Category: Articles

hand placing puzzle piece with background of bar graph

Understanding Embedded Analytics

, ,
It was early in the genesis of GreatVines that we realized including business insights and results with our application was critical to its success. The buzzword “embedded analytics” didn’t even exist back when we first started…

Craft Beer Sales Slump – Why and What to do

,
There is no question that Craft Beer has seen a massive growth spurt in the last decade. Consumers have increasingly turned to the more flavorful and higher cost brews from a wider number of suppliers, as well as embracing a constant…
3 Tier Shelf of Small Liquor Bottles Varying in Brand

Sales through Focus on Smaller Sizes

, ,
Here’s a great insight worth reflecting upon with respect to your go-to-market strategy. Do you offer core products in small formats to capitalize on non-traditional placements and get your product into the hands of more consumers?…
Person pointing at Laptop with varying technology behind on blackboard

Leveraging Technology for a Competitive Advantage

, ,
Growing a successful business as a producer of spirits and wines is no easy task. There are countless variables, obstacles, challenges, and pitfalls for a new beverage producer to overcome, and the competition is fierce. Nevertheless,…
Smiley faces(white) on keyboard with one Frown(blue)

Ignore Online Customer Complaints and Feedback, Right?

,
The short answer is no, the long answer is hell no. Complaints and feedback are a perfect opportunity to engage with your customers. It gives you the opening to start a conversation and genuinely show what you and your business…
Person's Shadow With hands up Holding Medal with moon in background

Tech Helps Alcohol Producers Take Charge

, ,
Strategies for driving sales and trade marketing success in the beverage industry are as important to a burgeoning regional producer as they are to the world’s largest, most well-known portfolios of brands. It is our contention…
Man Holding phone with collared blue plad shirt on, white brick background

Choosing a Sales & Marketing Solution

, ,
  Should you engage a best-in-class solution to automate each specific facet of your organization’s beverage sales and marketing activities? Or does it make more sense to implement an integrated solution, configured to…
Baseball with AZ in state image on it with Ballfield in background

Spring Training : Beverage Sales Pros

,
If you’re a baseball fan like me, you’re always invigorated this time of the year when the boys of summer report to the sunny states of Arizona and Florida to begin Spring Training.  The smell of the groomed infield clay and…
Head and Neck made out of gears and slowly dissipating out front

Right Tools for a Job Are Only Half the Battle

, ,
Want to get the most from your implementation of GreatVines? I know you do! Yet, it is safe to say, for all the benefits you wish to gain from using this powerful solution, you’re probably only yielding a portion of what you…