Category: Articles

By-the-glass program

Was Your By-the-Glass Program Worth It (or Not)?

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Congratulations, your wine made it onto a restaurant's coveted 'by-the-glass' list. This business accomplishment is worthy of celebration! That is until the overall financial impact of the program comes into question. Common BTG Placement Questions …
challenging

The 4 Major Challenges for Wine and Spirits Brands in 2024 (and How to Overcome Them)

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2024 is shaping up to be one of the most challenging years yet for wine and spirits brands, especially in the US Not just because of the unprecedented level of competition but also because of the changing landscape in which new sales revenue…
management

3 Trade Promotion Management Mistakes to Avoid at All Costs

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Accurately and efficiently managing pricing, billbacks, program analysis, approvals, and planning cycles is critical to a winery or distillery’s profitability. Most beverage companies’ systems for managing all aspects of trade promotion…

Top 3 Killers of Sales Productivity

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We are all about to put a wrap on one of the most difficult and hyper-competitive years in the history of the wine and spirits industry, and 2024 is only going to be even more challenging for productivity. More sales and more revenue are…
wine and spirits

6 Essential Trends Shaping Wine and Spirits Sales in 2024

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The new year is fast approaching, and the speed of change in wine and spirits sales has never been more startling. Many wine and spirits companies are operating if little has changed, and unfortunately, this is causing a significant separation…
technology

Pouring Profits Down the Drain: The Wine & Spirits Industry’s Technology Gap in a Data-Driven World

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As the world embraces technology, the wine and spirits industry must catch up to other consumer product categories in adopting technology, data, and analytics, potentially hindering its growth and profitability. The Achilles heel of the…
wine sales training

The Ugly Truth About Wine Sales Training: It’s Not About the Wine

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Ask any winery owner or executive what constitutes “wine sales training” at their company; almost without exception, the focus is on product knowledge. While wine knowledge is vital, it can never truly move the needle on SALES. For…

5 Habits of High-Performing Sales Teams

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At Andavi Solutions, we interact with a wide array of wine & spirits sales teams.  When it comes to those who consistently achieve high levels of sales performance, we’ve discovered 5 habits common to all of those high achievers.  1.…
wine & spirits sales

The Tech Revolution in Wine & Spirits Sales: 9 Ways to Adapt and Thrive in Tomorrow’s Market

The changing landscape of sales Nearly every advancement in professional selling is due to the use of technology. When you fold in the rapid evolution of consumer behavior - such as independent online research and social media - you have a…