
Breaking the Spell: Why Your Product Isn’t Enough and How TECHNOLOGY Can Transform Your Sales Success
Articles, Sales ExecutionsIf you are happy with your current sales success level and are on track to hit all of your depletion and revenue goals in 2024, this article is not for you. Just hit your back button and return to whatever you were busy doing before this headline…

Are You Getting Your Fair Share of Distribution with Retailers?
Articles, Retail Space ManagementMarket share is a vital profitability driver in the beverage alcohol industry. If a wine or spirits brand has a 5% share of category dollar sales, it should have at least a 5% share of the category distribution, right? Only sometimes. When metrics…

Empty Shelves, Lost Revenue: The Toll of Out-of-Stock in the Alcohol Industry
Articles, Sales ExecutionThe cost of being out of stock on the retail shelf affects not just immediate sales but also loss in customer loyalty and future purchasing behaviors.
Solutions to this rampant problem go well beyond better inventory management. It requires…

How to Transform Surveys into Profit-Driving Activities
Articles, Sales ExecutionDo your existing sales execution survey questions drive beverage alcohol sales and increase profits? If not, it's likely because your survey is not designed to yield actionable answers. Survey projects need a proven methodology and tool to make…

12 Things Distributors Do for Their Supplier Partners (but Don’t Always Get Credit)
Articles, Featured, Sales ExecutionWine and spirits distributors do not always get full credit for their myriad of services offered. With portfolios bursting at the seams, their role in the 3-tier system is difficult. We at Andavi Solutions would like to recognize some of the…

Was Your By-the-Glass Program Worth It (or Not)?
Articles, Trade PromotionCongratulations, your wine made it onto a restaurant's coveted 'by-the-glass' list. This business accomplishment is worthy of celebration! That is until the overall financial impact of the program comes into question.
Common BTG Placement Questions
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The 4 Major Challenges for Wine and Spirits Brands in 2024 (and How to Overcome Them)
Articles, Featured, Sales Execution2024 is shaping up to be one of the most challenging years yet for wine and spirits brands, especially in the US Not just because of the unprecedented level of competition but also because of the changing landscape in which new sales revenue…

3 Trade Promotion Management Mistakes to Avoid at All Costs
Articles, Featured, Sales ExecutionAccurately and efficiently managing pricing, billbacks, program analysis, approvals, and planning cycles is critical to a winery or distillery’s profitability.
Most beverage companies’ systems for managing all aspects of trade promotion…

Top 3 Killers of Sales Productivity
Articles, Featured, Sales ExecutionWe are all about to put a wrap on one of the most difficult and hyper-competitive years in the history of the wine and spirits industry, and 2024 is only going to be even more challenging for productivity.
More sales and more revenue are…