Category: Articles

The Key to Securing Your Fair Share in the Growing RTD Category

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Competing for limited shelf space is a continuous challenge in the beverage alcohol industry, especially in emerging sub-categories. The growth and popularity of the Ready to Drink (RTD) category, for example, have been driven by consumers'…
sales success

Breaking the Spell: Why Your Product Isn’t Enough and How TECHNOLOGY Can Transform Your Sales Success

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sIf you are happy with your current sales success level and are on track to hit all of your depletion and revenue goals in 2024, this article is not for you. Just hit your back button and return to whatever you were busy doing before this headline…
distribution

Are You Getting Your Fair Share of Distribution with Retailers?

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Market share is a vital profitability driver in the beverage alcohol industry. If a wine or spirits brand has a 5% share of category dollar sales, it should have at least a 5% share of the category distribution, right? Only sometimes. When metrics…

Empty Shelves, Lost Revenue: The Toll of Out-of-Stock in the Alcohol Industry

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The cost of being out of stock on the retail shelf affects not just immediate sales but also loss in customer loyalty and future purchasing behaviors. Solutions to this rampant problem go well beyond better inventory management. It requires…
sales driving activity

How to Transform Surveys into Profit-Driving Activities

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Do your existing sales execution survey questions drive beverage alcohol sales and increase profits? If not, it's likely because your survey is not designed to yield actionable answers. Survey projects need a proven methodology and tool to make…
supplier partners

12 Things Distributors Do for Their Supplier Partners (but Don’t Always Get Credit)

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Wine and spirits distributors do not always get full credit for their myriad of services offered. With portfolios bursting at the seams, their role in the 3-tier system is difficult. We at Andavi Solutions would like to recognize some of the…
By-the-glass program

Was Your By-the-Glass Program Worth It (or Not)?

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Congratulations, your wine made it onto a restaurant's coveted 'by-the-glass' list. This business accomplishment is worthy of celebration! That is until the overall financial impact of the program comes into question. Common BTG Placement Questions …
challenging

The 4 Major Challenges for Wine and Spirits Brands in 2024 (and How to Overcome Them)

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2024 is shaping up to be one of the most challenging years yet for wine and spirits brands, especially in the US Not just because of the unprecedented level of competition but also because of the changing landscape in which new sales revenue…
management

3 Trade Promotion Management Mistakes to Avoid at All Costs

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Accurately and efficiently managing pricing, billbacks, program analysis, approvals, and planning cycles is critical to a winery or distillery’s profitability. Most beverage companies’ systems for managing all aspects of trade promotion…