Category: Data Analytics

GreatVines Application on all different platforms

A Mobile Evolution for GreatVines

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It’s been 15 months since I first introduced Serenity to the GreatVines community. Our newly formed Serenity Task Force has worked with customers and partners to test early releases of the application and help guide the development of our…
Futuristic Lights

GreatVines’ New Data Infrastructure Technology

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The speed of technology advancement in the data world has been staggering in the last several years. Just as your smartphone can become outdated in a handful of years, the cutting-edge in data processing can quickly become last…
GreatVines Dashboard on iPad

How Embedded Analytics Drives Improved Sales Execution

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Embedding analytics in your sales execution solution is critical to delivering value to your organization. It makes companies more data driven, thus smarter, faster and more productive, ultimately delivering better ROI from the software and…

How Grgich Hills Drove Continuous Improvements

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While we strive to populate this blog with impactful ideas, strategies and best practices for upping your sales and marketing game with industry-leading technology, sometimes it is simply easier to let the hard data do the talking. That’s…
graphs charts planning data

Dragging the Wine Business into the Data-Driven Present

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Ben Salisbury said out loud what many in the wine industry know but would rather not admit.  “In perhaps the most competitive consumer product category on the planet, the sales strategies being employed by most wine producers are broken.” In…
survey strategy

Revenue Growth Management – Data-Driven Selling Focusing on Leading Indicators

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The data driven capabilities of the GreatVines beverage selling platform support one of the five top growth strategies Forbes magazine recommends for consumer products groups. You’ve heard us talk at length about selling using…
Two Beers In Separate Glass Kinds

RateBeer Brouhaha Illustrates Value of Data in Beverage Sales

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  Wherever you stand on the whole A-B InBev RateBeer.com brew-haha (sorry we couldn’t resist), there is one unassailable point to be noted. That being, the role played by data in the contemporary beverage alcohol sales…