Category: Sales Execution

Wine Bottles with $ symbol and ? beneath

How to Solve Your Major Three-Tier Pricing Challenges With Winery Software

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When was the last time you revisited your pricing and trade spend management strategies? Was it five years ago? Ten? More? As we get rolling in 2022, this is your opportunity to address the common pricing challenges winery and import businesses…
Grapes, Wine Bottle, Glass on orange enter button, white keyboard.

Automated Data Integration with Top Three-Tier National Wine Distributors Now Available

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Automated Data Integration with Top Three-Tier National Distributors Now Available to Improve Wine Industry Price Management Processes FOR IMMEDIATE RELEASE  NAPA, CA — Tradeparency is happy to announce the latest release…
Tops of Bottles of Wine

How to Achieve Superior Beverage Sales in 2021

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With another year underway, we turn our sights toward ensuring this year’s sales effectiveness and efficiency efforts can endure through a climate of constant change. Whether your sales organization has 2 or 2,000 people, we’re certain that…
GreatVines Trade Promotion Management White Paper

Get the Most Out of Your Trade Promotions During the Holiday Season

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The holidays are upon us, which means Trade Promotion activities are in full swing. While 2020 has changed what those activities look like, it doesn’t make them any less valuable to your sales process. Activities that carry significance…
Sets of Black Pawns with 1 gold Pawn in Center

Use Dynamic Account Sets for More Intelligent Sales Execution

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Account Sets, or targeted groups of Accounts, have been a part of our platform for quite some time now. Many customers incorporate them into their strategic planning to focus specific activity against the right Accounts, primarily within…
Person with hands on head stressing over data on paper

Are You Using an Old Sales Process in a Modern Environment?

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Customers have direct access to information and availability of every product under the sun right on their laptop, tablet or phone. As a result… You and your sales reps have less leverage and control in the sales process than ever before. Your…
GreatVines Serenity iPad Demo

Serenity State of the Union

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It has been nine months since our last Serenity article and exactly two years since we first introduced it to our partners and customers. The first change worth noting is that we can probably stop calling it “new” as we’ve been working…
GreatVines Nielsen Product Survival

Utilize GreatVines to Follow Nielsen’s Checklist for Product Survival

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Launching a product is a multi-faceted endeavor that takes careful planning and execution. But have you considered what comes after? Sustaining product velocity is essential, but not easily practiced unless you have the right insights and…