Category: Sales Execution

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Leading Indicators Turn Good Sales Reps into Great Ones

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Pressing sales reps to stretch themselves beyond simple volume-based sales incentives not only yields better long-term results for the brand, but also helps transform reps from simple functionally-focused assets to strategic-selling…
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3 Critical Questions About Your BTG Program to Determine On-Premise Wine Sales Profitability

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Getting your wines on by-the-glass (BTG) lists in restaurants is a top goal for many wineries. Being readily available and offered at the point of consumption in a desirable format (“I’ll take a glass of that, please!”) can convert…
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How to Solve Your Major Three-Tier Pricing Challenges With Winery Software

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When was the last time you revisited your pricing and trade spend management strategies? Was it five years ago? Ten? More? As we get rolling in 2022, this is your opportunity to address the common pricing challenges winery and import businesses…
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Automated Data Integration with Top Three-Tier National Wine Distributors Now Available

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Automated Data Integration with Top Three-Tier National Distributors Now Available to Improve Wine Industry Price Management Processes FOR IMMEDIATE RELEASE  NAPA, CA — Tradeparency is happy to announce the latest release…
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How to Achieve Superior Beverage Sales in 2021

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With another year underway, we turn our sights toward ensuring this year’s sales effectiveness and efficiency efforts can endure through a climate of constant change. Whether your sales organization has 2 or 2,000 people, we’re certain that…
GreatVines Trade Promotion Management White Paper

Get the Most Out of Your Trade Promotions During the Holiday Season

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The holidays are upon us, which means Trade Promotion activities are in full swing. While 2020 has changed what those activities look like, it doesn’t make them any less valuable to your sales process. Activities that carry significance…