Category: Trade Promotion

slingshot sky

Beverage Suppliers, We Got a Slingshot for You!

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New and emerging suppliers of alcoholic beverages can relate to David in the parable of David and Goliath. Trying to break through in an industry dominated by a handful of immense and growing conglomerates can sometimes feel like…
Liquor Section in Grocery Store

Nielsen and GreatVines Agree on Shelf Space Strategies

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As was recently noted by a Nielsen representative, “Distribution has a near-perfect correlation with sales volume and there’s a lot of pressure for your product to be on the right retailer’s shelves across channels while maximizing…
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Avoid Joining the 85% of New Products that Fail in the Marketplace

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Nielsen recently announced a new statistic: 85% of new products fail in the marketplace. This startling number should get all of us thinking. We all want to be successful, and we get paid to build successful brands.  What…
Photo of Jerry Maguire(Tom Cruise)

What Happens in GreatVines Stays in GreatVines

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“The key to this business is personal relationships” — Jerry Maguire (Tom Cruise) quoting famous (but fictional) sports agent Dicky Fox We live and work in a relationship-driven business. The key drivers are not merely…
Display setup for convention

Aptean Edge Review – From Behind the Sign

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Roughly 1000 customers from a dozen computer systems have come to Aptean Edge at the MGM Grand hotel in Las Vegas, most happy to be out of the office and eager to hear the Aptean updates. Like most user conferences, Aptean Edge has sessions…