Tag: Distribution

city scape climbing mountain

Achieving GreatVines’s “Serenity”

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Achieving “Serenity” Many of you have heard about the upcoming release of GreatVines Serenity, which by all accounts sounds like another one of our regular package updates. We would like to give you a quick overview…
Beer on a Table

Keeping Beer Competitive in a Changing Market

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Back in May, Beer Business Daily (BBD) reported on growing clouds surrounding the beer segment of the beverage alcohol industry. While beer has been showing strength in recent memory, there are some troubling portends for brewers;…
survey strategy

Revenue Growth Management – Data-Driven Selling Focusing on Leading Indicators

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The data driven capabilities of the GreatVines beverage selling platform support one of the five top growth strategies Forbes magazine recommends for consumer products groups. You’ve heard us talk at length about selling using…
Brandy Cognac Drink

Rémy Cointreau Drives Success in Already Growing Segment

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We read with great interest the recent news from Wine & Spirits Daily regarding Rémy Cointreau’s 6.5% organic sales increase in the Americas for the recently concluded fiscal year – a healthy year-over-year sales increase…
Bartender pouring a drink

Highlighting Benefits of Strategic Retail Execution Efforts

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Always happy to share research supporting the strategies and practices covered frequently in this blog. You know how we’re always urging beverage sellers to focus on leading indicators when establishing retail execution strategies…
Dart on a Dartboard

Three Do’s and Don’ts of Retail Sales Execution

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Let’s contrast the retail execution approaches of two different alcoholic beverage product sales teams to illustrate the critical importance of strong retail execution. Both beverage sellers are attempting to increase sales by…
Chess Pieces

Evolving Distributors Winning with Tech Solutions

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So many brands, so little time. Our industry has become highly diversified and there’s too much to keep track of without a technological assist. Today’s larger suppliers manage dozens of brands each with its own series of strategic…
Man at Desk Speaking on Phone

Cost Analysis of Distribution Programs

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By setting smart goals, companies can save 50% of their investment on sales driving programs. An obvious leading indicator of sales is distribution. The thought is, the more accounts sold, the more volume will follow. This is…
city scape climbing mountain

Setting Smarter Goals Elevates Performance

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We’ve all been taught since grade school that success follows a predictable pattern. Set goals. Pursue said goals. Measure performance. Succeed! However, setting goals alone is not enough to ensure your success. In fact, setting…