Tag: Education

Bartender Standing Ready for Orders Facing User

Harness the Ambition of the “Celebrity Bartender” to Sell More

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The Booze Business Blog published a recent post discussing the evolution of the professional bartender. Once a job not known for any significant advancement opportunity, today, bartenders are increasingly embracing the role…
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3 Ways To Run Sales & Trade Marketing

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Successfully leveraging beverage sales tools like GreatVines to improve retail execution and marketing efficiency relies heavily on data analytics. In fact, most industries adopting automation and management software rise or fall…
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Tax Cut for Brewers Perfect Reason to Automate Beer Sales

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The Beer Institute and the National Beer Wholesalers association issued a study last month revealing the U.S. beer industry can be credited with creating better than 2.2 million jobs paying a total of $103 billion in wages and…
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How Data Visibility Keeps Employees Honest

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  The Russian proverb made famous during the Cold War says, “trust, but verify”.  Pragmatic advice that can be applied to nearly all activity and across walks of life. When it comes to managing million-dollar beverage…
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Understanding Embedded Analytics

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It was early in the genesis of GreatVines that we realized including business insights and results with our application was critical to its success. The buzzword “embedded analytics” didn’t even exist back when we first started…

Craft Beer Sales Slump – Why and What to do

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There is no question that Craft Beer has seen a massive growth spurt in the last decade. Consumers have increasingly turned to the more flavorful and higher cost brews from a wider number of suppliers, as well as embracing a constant…
3 Tier Shelf of Small Liquor Bottles Varying in Brand

Sales through Focus on Smaller Sizes

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Here’s a great insight worth reflecting upon with respect to your go-to-market strategy. Do you offer core products in small formats to capitalize on non-traditional placements and get your product into the hands of more consumers?…
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Ignore Online Customer Complaints and Feedback, Right?

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The short answer is no, the long answer is hell no. Complaints and feedback are a perfect opportunity to engage with your customers. It gives you the opening to start a conversation and genuinely show what you and your business…
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Choosing a Sales & Marketing Solution

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  Should you engage a best-in-class solution to automate each specific facet of your organization’s beverage sales and marketing activities? Or does it make more sense to implement an integrated solution, configured to…