Tag: Events

Cuervo Games Sign

Experiential Marketing Part Of Your Brand Strategy?

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Brand activation – campaigns, events, or experiences enabling your brand to engage directly with consumers – is a hot strategy in beverage alcohol sales these days. Building a loyal brand community around your beverage via…
NBWA Outside Conference

NBWA Takeaway: Tonic for What’s “Ale-ing” Brewers

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The cyclical nature of any business across any industry is nothing new. There is an ebb and flow to all markets and some segments will always be heating up while others are cooling. No one segment really enjoys being “king of…
POI Report Cover

The POI’s Recommendations Mirror GreatVines

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A widely regarded report from an influential industry analyst organization contained recommendations for suppliers and distributors that could have easily been cribbed from the pages of GreatVines papers, studies and posts. Read…
Numerous Dollar Bills with blue background(sky)

Tax Cut for Brewers Perfect Reason to Automate Beer Sales

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The Beer Institute and the National Beer Wholesalers association issued a study last month revealing the U.S. beer industry can be credited with creating better than 2.2 million jobs paying a total of $103 billion in wages and…
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Right Tools for a Job Are Only Half the Battle

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Want to get the most from your implementation of GreatVines? I know you do! Yet, it is safe to say, for all the benefits you wish to gain from using this powerful solution, you’re probably only yielding a portion of what you…
Head and Neck made out of gears and slowly dissipating out front

Unified Business Intelligence takes off at the Unified Wine & Grape Symposium

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The breadth of stuff to see and experience at Unified can be intimidating. Hundreds of exhibitors from bottling to field sensors, engineers to reporters, corks to dorks. Having to have one message for such a varied audience was difficult as…
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SQL Pass Summit 2014 Great Success!

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MDX, aggregations, scope assignments… SQL Pass Summit 2014 was data nerd heaven in terms of having access to uber experts who you can ask and learn from. Some learn from white papers only or maybe a book. Personally, I prefer face to face…
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SQL Pass continues with more exciting Power BI

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Day 2 at SQL Pass. Couple logistical things that have been a challenge. The sessions have staggered starts. Like some sessions at 10:30 and some starting at 10:45. It’s a pain for sure. Also it rains a lot in Seattle. Who knew? After an…
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We are here – SQL Pass 2014!

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Hello customers… one thing that defines us at Business Impact is our commitment to stay on top of what is happening in the world of business intelligence. We can do this dozens of ways, but our largest investment comes when we attend the…