Tag: Goals

Dollar Symbols on 2 glasses of wine with area in between indicating a gap

5 Ways to Cover the Common 30% Gap in Wine Margin Management

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Depletion allowances (DAs) are often the “name of the game” in three-tier wine industry pricing. That’s because DAs make up the majority of promotion and price discounting at the distributor level. DA’s are an agreement between the…
Red and White wine Setups with Sale and % in top left

Tracking Success of the Top 5 Wine Sales Promotions: BTG, Quantity Discounts, Closeouts, Incentives, and Samples

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In the three-tier wine industry, there are a variety of pricing and promotion strategies you may implement with a distributor in hopes of driving more sales. But, do you know which discounts are worth it? Which ones work the best and when…
Case of Wine with Orange Label of 3 Dollar Symbols on top Left

Beyond Depletion Allowance: The Top 8 Mistakes Wineries Make With Pricing Management

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Every winery/importer has the same ultimate goal with pricing management: knowing the true net dollar sales amount of your wine. Now of course, that means getting a solid, comprehensive handle on everything (and we mean everything) gross-to-net…
Hand on Stopwatch with sky as background

2-MINUTE WARNING: Ten Q2 Action Items Wineries and Distilleries Can’t Ignore

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There’s only six weeks left in the first quarter of 2017. Yikes! I know you are knee deep in the daily business of production, in addition to marketing, trade shows, tastings, and mopping the floor. Now I’m going to give you…
Gray and black pencils with one red pencil in the middle. Smiley Faces/Frowney Represented in bright colors accordingly.

What’s in it for Me? Attaining Preferred Supplier Status

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Motivated suppliers often come to the realization that there is an enormous benefit in improving their relationships with distributors in an increasingly crowded marketplace. We have been increasingly queried by suppliers (both…
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Make the Leap from Collecting Data to Harnessing It

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Collecting, organizing and archiving sales and marketing activity data using software can be truly transformative for an organization. It is a huge first step towards exerting effective control over spend, relationship management and a host…
Woman Holding a Red Wine Bottle with Shelf Behind her in a presumed market

4 Steps to Increase Depletions in 2017

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  If you’re like us, it feels like each successive year comes around more quickly than the last. Whether it’s just a function of aging or because time is elastic, the phenomenon makes us focus on the fact that, if time…
White Keyboard with Bright Red Enter Button that States Time to Change

Out With the Old and In With the New!

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No, we’re not talking about the New Year, although that auspicious marker of the passing of time is coincidentally relevant to the topic at hand. The relentless march of time reminds us that an unstoppable procession of evolution…
5 Reasons to Engage with GreatVines InfoGraphic

5 Reasons to Engage GreatVines for Beverage Selling Success

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“Nothing succeeds like success” says the old adage and we’re eager to demonstrate the extent to which the GreatVines platform for beverage selling is driving success for customers. So with that in mind, GreatVines polled its user base…